Zoom

zoom.com · sampled 2026-08-04 · confidence 0.94 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

text

Also on the page · 6 colours

#dedfe1

#b7b8bb

#090d37

#1b2659

#040625

#23294b

Fonts

Happy Face Semi Bolddisplaycustom webfont

Headline case: none
Headline tracking: tight
Headline weight: bold

Almaden Sansbodycustom webfont

Logo

on dark

The word 'zoom' written in lowercase with custom rounded sans-serif typography where the two 'o' letters interlock slightly or feature geometric curves.

Sampled from the mark

#ffffff

Source: header-img
Lightness: 1.00
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Zoom provides an all-in-one unified communications platform that connects teams through video meetings, chat, VoIP phone, webinars, and collaborative whiteboards. Built to modernize modern workflows, Zoom enables seamless hybrid collaboration for businesses of all sizes worldwide. By bringing communication channels into a single trusted ecosystem, Zoom makes workplace interaction frictionless and efficient.

Who it is for

Enterprises, small businesses, remote workers, and IT decision-makers seeking modern unified communication tools.

Values

Seamless connectivityTrusted reliabilityWorkflow modernizationCollaborative simplicity

Look and feel

Rounded corners, balanced layout, gradients, modern, enterprise.

Reads as

modernenterprisepolishedcorporatetech

Recurring motifs

rounded card gridspill-shaped category tabsapp UI feature callouts

Theme: light
Corners: rounded
Density: balanced
Borders: none
Shadows: subtle
Gradients: yes
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: diverse business professionals in video calls, customer support agents with headsets, app UI screen mockups, landscape desktop backgrounds
Imagery composition: rounded container cards, UI overlays, centered portrait shots within app screens, full-width hero gradient banners
Imagery grading: bright, realistic, slightly warm tones for people, vibrant high-contrast screens

Motion

Continuous, smooth ambient movement features feature-accordion tab transitions and looping logo slide transforms to showcase enterprise scale.

Signature effects

Looping feature accordion tab progress over 2000msContinuous logo carousel slide transform over 20000msSnappy 200ms–300ms interactive element hover transitions

Libraries detected

swiper

Intensity: subtle
Speed: slow
Easing: Linear timing for continuous looping slideshows alongside swift ease-in and ease-out hover transitions.
Scroll animations: no
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Professional, Welcoming, Direct, Reliable.

Tone

ProfessionalWelcomingDirectReliable

Voice

ClearEncouragingModernAction-oriented

Words it uses

ConnectWorkflowsCollaborationTrustedModernize

Words it avoids

DisruptiveComplicatedLegacySiloed

Calls to action: Direct action verbs inviting discovery or action, such as 'Find out what's possible'.
Headline case: sentence

hero headline: Inspiring and outcome-focused
meta description: Comprehensive, feature-driven, and authoritative
navigation: Utilitarian and direct

The recordwhat we measured, and how sure we are

How the brand reads

Zoom is a global technology company providing a comprehensive unified communication platform including video meetings, chat, cloud phone, and event tools.

Known for

Video conferencingHybrid work collaborationIntuitive virtual meetingsReliable digital communication

Design personality

Clean, bright, and modern with a clear enterprise focus, balanced by crisp white space and vivid blue accents.

Design conventions

Bright white light-mode canvasDeep blue call-to-action buttonsFeature tabs and animated product previewsHigh-contrast dark navy typography

Writing style

Uses short, benefit-driven sentence-case headlines focusing on connectivity and simplicity, backed by structured, feature-rich descriptive copy.

Audience, inferred

Enterprise organizations, remote teams, educators, and everyday professionals needing reliable collaboration software.

Values, inferred

Seamless connectivityTrusted reliabilityWorkflow modernizationCollaborative simplicity

Applying the brand

Design slides in a light-mode layout using clean off-white (#FDFDFE) backgrounds, dark navy (#04093D) for clear title hierarchy, and signature Zoom blue (#0B5CFF / #0E72ED) for key callouts and highlights.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.94
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Happy Face Semi Bold, Almaden SansCompany name found: Zoom

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.85
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
contrast: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/zoom.com

curl https://api.extractbrand.dev/v1/brands/zoom.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from zoom.com on 2026-08-04. Own this brand? Claim it or report this page.