YouTube

youtube.com · sampled 2026-08-06 · confidence 0.27 stale — sampled 39 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

background

surface

text

Also on the page · 2 colours

#c3c4c4

#a2a1a2

Fonts

Headline case: none
Headline tracking: normal
Headline weight: bold

Logo

A bright red horizontal rounded rectangle featuring a white right-pointing play triangle inside, accompanied by the wordmark 'YouTube'.

Sampled from the mark

#ffffff#ff0000#e0e0e0#202020#404040

Source: og-image
Lightness: 0.91
Transparent: no
Plate colour: #ffffff

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

YouTube provides a global video-sharing platform that enables users to discover, watch, and share original video content and music. Serving everyday viewers, content creators, and advertisers worldwide, it democratizes video publishing and connects global communities through shared media experiences.

Who it is for

Global consumer base including viewers, video creators, music fans, and digital advertisers.

Values

Freedom of ExpressionCommunityAccessibilityGlobal Connection

Look and feel

Pill corners, spacious layout, clean, utility-driven.

Reads as

cleanutility-drivenminimalistmodernfunctional

Recurring motifs

rounded input fieldspill-shaped action buttonsfloating cards with drop shadows

Theme: light
Corners: pill
Density: spacious
Borders: solid
Shadows: elevated
Gradients: no
Icons: outlined
Illustration: none

Voice

The voice reads Welcoming, Universal, Direct, Engaging.

Tone

WelcomingUniversalDirectEngaging

Voice

InclusiveSimpleEncouraging

Words it uses

UploadShareOriginal contentMusicWatch

Words it avoids

EnterpriseB2BProprietary softwareSynergy

Calls to action: Action-oriented and frictionless, focusing on sharing and uploading content.
Headline case: sentence

The recordwhat we measured, and how sure we are

How the brand reads

YouTube is the world's leading video platform where users can watch, upload, and share video content and music.

Known for

User-generated video contentGlobal video streamingCreator economy platformMusic videos and playlists

Design personality

Clean, highly accessible, and light-mode focused, placing primary focus on media thumbnails and video player content.

Design conventions

Pristine white canvas with neutral subtle bordersIconic brand red accents for key actions and highlightsGrid-based content layout prioritizing visual media

Writing style

Uses inclusive, simple, second-person language focused on immediate actions like watching, uploading, and sharing.

Audience, inferred

Everyday internet users, digital video creators, media consumers, and global advertisers.

Values, inferred

Freedom of ExpressionCommunityAccessibilityGlobal Connection

Applying the brand

Use a stark light-mode layout dominated by crisp white (#FFFFFF) backgrounds, subtle neutral divider lines, and high-contrast red (#FF0033) for primary callouts or focal highlights. Keep layout minimal to let high-impact imagery and video stills lead.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.27
Font confidence: 0.00
Schema version: v2

The score was built from

Logo found (og-image)Primary color extractedSecondary color not foundFonts not foundCompany name found: YouTube

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 18 fields

description: 0.00
fonts: 0.00
industry: 0.00
motion: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
logo_description: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/youtube.com

curl https://api.extractbrand.dev/v1/brands/youtube.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from youtube.com on 2026-08-06. Own this brand? Claim it or report this page.