Yotpo

yotpo.com · sampled 2026-07-31 · confidence 0.94 stale — sampled 38 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

Fonts

Interdisplaygoogle

Headline case: none
Headline tracking: tight
Headline weight: bold

Logo

The wordmark 'yotpo.' set in a bold serif typeface with a distinctive black dot (period) at the end. Below it sits the secondary line or descriptor in sans-serif.

Source: header-img
Transparent: no

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Yotpo provides a unified ecommerce retention marketing platform designed to help online brands acquire, convert, and retain customers. By integrating best-in-class solutions for customer loyalty, user-generated reviews, and AI visibility, Yotpo empowers businesses to maximize customer lifetime value. The platform differentiates itself by combining data-driven retention tools with modern AI capabilities to turn modern shoppers into brand advocates.

Who it is for

eCommerce marketers, online retailers, and digital brand leaders looking to optimize retention, customer lifetime value, and digital visibility.

Values

Customer RetentionECommerce GrowthShopper TrustData-Driven Marketing

Look and feel

Pill corners, spacious layout, gradients, editorial, modern tech.

Reads as

editorialmodern techeditorial saasapproachablewarm neutral

Recurring motifs

pill-shaped button outlinessegmented feature step nodesapp mockup cards

Theme: light
Corners: pill
Density: spacious
Borders: solid
Shadows: subtle
Gradients: yes
Icons: filled
Illustration: flat
Photography: full-color
Imagery shows: lifestyle portraits, e-commerce products, shoes, jewelry, skincare UI mockups
Imagery composition: framed mobile screens, close-up product imagery, headshots integrated with pastel testimonial cards
Imagery grading: bright, warm, high contrast, clean studio lighting

Motion

Steady, ambient progression with long linear section navigation lines and continuous looping content scrolls.

Signature effects

9000ms to 13180ms linear vertical nav-item height fills20000ms looping horizontal content marquee scrollScroll-triggered element revealsFast 200ms-350ms hover transitions

Libraries detected

gsapswiper

Intensity: moderate
Speed: slow
Easing: Linear progress loops paired with snappy ease-out curves for interactive states
Scroll animations: yes
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads results-driven, action-oriented, confident, modern.

Tone

results-drivenaction-orientedconfidentmodern

Voice

authoritativeempoweringdirect

Words it uses

LoyaltyReviewsAI visibilityDrive revenueGet discoveredConvert more shoppers

Words it avoids

cheapdiscount softwarebasic plugins

Calls to action: Direct action verbs focused on business outcomes like driving revenue and retaining shoppers.
Headline case: title

hero headline: Direct, value-focused, and results-driven.
meta description: Action-oriented summary highlighting key functionality and business benefits.

The recordwhat we measured, and how sure we are

How the brand reads

Yotpo is a retention marketing platform offering tools for loyalty programs, customer reviews, and AI visibility to help ecommerce brands grow revenue.

Known for

Customer loyalty programsVisual and text customer reviewsEcommerce retention marketingAI search and product visibility

Design personality

Warm, accessible, and structured with a cream-white background and striking electric blue accents.

Design conventions

Light mode background with warm off-white tonesElectric blue CTA buttons for high contrastClean benefit-driven headlinesFeature navigation driven by progress lines

Writing style

Clear, outcome-focused marketing copy organized around concise action phrases ('Get discovered', 'convert more shoppers').

Audience, inferred

eCommerce brands, digital marketers, and enterprise online retailers.

Values, inferred

Customer RetentionECommerce GrowthShopper TrustData-Driven Marketing

Applying the brand

Use a light background palette (#FDFAF4) paired with deep electric blue (#0042E4 / #2632B7) for key focal points and CTAs. Incorporate subtle soft pink accents (#FCC1C7) sparingly for highlight badges, maintaining an energetic yet professional SaaS aesthetic.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: WordPress
Overall confidence: 0.94
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: InterCompany name found: Yotpo

Nothing could fill

text

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 23 fields

description: 0.00
industry: 0.00
tagline: 0.00
text: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
audience: 0.85
background: 0.85
brand_intelligence: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
palette: 0.85
positioning_statement: 0.85
primary: 0.85
secondary: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/yotpo.com

curl https://api.extractbrand.dev/v1/brands/yotpo.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from yotpo.com on 2026-07-31. Own this brand? Claim it or report this page.