The logo features the iconic red 'Xerox' wordmark alongside a spherical red icon marked with a white stylized 'X' ribbon design.

Workplace and Digital Printing Solutions

xerox.com · sampled · confidence 0.63 stale — sampled 36 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text

Fonts

Poppinsdisplaygoogle
Headline case
none
Headline tracking
normal
Headline weight
bold
Roboto Condensedbodycustom webfont
The logo features the iconic red 'Xerox' wordmark alongside a spherical red icon marked with a white stylized 'X' ribbon design.

The logo features the iconic red 'Xerox' wordmark alongside a spherical red icon marked with a white stylized 'X' ribbon design.

Sampled from the mark

#d92231
Source
inline-svg
Lightness
0.16
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

Workplace and Digital Printing Solutions's site as it was sampled

The read

The company

Positioning

Xerox exists to help organizations streamline operations through modern workplace solutions, document management, and digital printing technologies. Designed for enterprises, remote offices, and commercial printing environments, Xerox connects physical and digital workflows to eliminate operational friction. By combining reliable hardware with intelligent print management, they enable businesses to focus on core productivity rather than modern administrative overhead.

Who it is for

Enterprise procurement teams, IT managers, remote workforce directors, and commercial printing operations.

Values

Workplace ProductivityDigital IntegrationReliabilitySustainability

Look and feel

Pill corners, balanced layout, gradients, corporate, professional.

Reads as

corporateprofessionalenterprisecrispstructured

Recurring motifs

red hero grid background with subtle geometric dot overlaypill-shaped call-to-action buttons
Theme
light
Corners
pill
Density
balanced
Borders
solid
Shadows
subtle
Gradients
yes
Icons
outlined
Illustration
none
Photography
full-color
Imagery shows
office multifunction printers, enterprise hardware, corporate environments, technology imagery
Imagery composition
isolated product shots on neutral background, centered framing, crisp studio lighting
Imagery grading
bright, natural, neutral tone with strong accent lighting on products

Voice

The voice reads Professional, Direct, Solution-oriented, Empathetic.

Tone

ProfessionalDirectSolution-orientedEmpathetic

Voice

AuthoritativePragmaticClearHelpful

Words it uses

Workplace solutionsDigital printing technologiesDocument managementRecycle Xerox supplies

Words it avoids

PaperworkLegacy printingOutdated officeComplex setup
Calls to action
Action-oriented and functional, focusing on discovery, support, and utility (e.g., 'Find a Printer', 'Check Your Order Status', 'Recycle Xerox Supplies').
Headline case
sentence
hero headline
Empathetic, problem-focused, and slightly conversational ('Is work getting in the way of work?')
navigation and utility
Direct, clear, and product-focused ('All Printers', 'Technical Assistance')
The recordwhat we measured, and how sure we are

How the brand reads

Xerox delivers workplace document technologies, managed print services, and high-volume digital printing solutions for businesses and remote teams.

Known for

Office copiers and printersDigital sheet-fed printing pressesDocument workflow softwareToner and supply recycling programs

Design personality

Clean, highly functional, and corporate, utilizing a light-mode layout dominated by clean off-white canvas and grounded by signature red accent colors.

Design conventions

Structured product-grid navigationClear categorizations for hardware vs suppliesUtility-first top navigation bar for support and recyclingHigh-contrast red accents against neutral grey backgrounds

Writing style

Problem-first hero statements paired with practical, straightforward navigation and product descriptions.

Audience, inferred

IT administrators, enterprise office managers, procurement officers, and digital print professionals.

Values, inferred

ProductivityOperational EfficiencySustainabilitySupportability

Applying the brand

Adhere to a crisp light-mode theme using off-white (#F8F9F9) as the primary slide canvas, charcoal (#39393A) for body text, and Xerox corporate red (#D82231) sparingly as a focal accent for key metrics or CTAs. Avoid dark-themed slides, and rely on clear corporate typography with strong structural hierarchy.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.63
Font confidence
1.00
Schema version
v2

The score was built from

Logo not foundPrimary color extractedSecondary color extractedFonts found: Poppins, Roboto CondensedCompany name found: Workplace and Digital Printing Solutions

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
motion
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
background
0.85
brand_intelligence
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
secondary
0.85
text
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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curl https://api.extractbrand.dev/v1/brands/xerox.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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