The wordmark 'WiX' set in a bold, custom sans-serif typeface, featuring a stylized spark/asterisk accent embedded above the letter 'x'.

wix.com

wix.com · sampled · confidence 0.46 stale — sampled 41 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
accent
background
surface

Fonts

wix madefor display v2display
Headline case
none
Headline tracking
tight
Headline weight
medium
madefor textbody
The wordmark 'WiX' set in a bold, custom sans-serif typeface, featuring a stylized spark/asterisk accent embedded above the letter 'x'.

The wordmark 'WiX' set in a bold, custom sans-serif typeface, featuring a stylized spark/asterisk accent embedded above the letter 'x'.

Sampled from the mark

#ffffff#000000#202020#e0e0e0#606060
Source
jsonld-org
Lightness
0.70
Transparent
no

The page we read

The capture every value above was read from. Its top, at readable scale.

wix.com's site as it was sampled

The read

The company

Positioning

Wix exists to democratize web creation by providing an intuitive, all-in-one website building platform. They serve entrepreneurs, small business owners, freelancers, and creators who need a professional online presence without writing code. What makes Wix unique is its blend of 2,000+ customizable templates, integrated AI creation tools, and custom domain hosting that empower anyone to build a website their way in minutes.

Who it is for

Entrepreneurs, small business owners, freelancers, and non-technical creators looking to build a professional website quickly.

Values

AccessibilityEase of UseEmpowermentInnovation

Look and feel

Rounded corners, spacious layout, gradients, minimal, pastel gradients.

Reads as

minimalpastel gradientsmodernmodern SaaSeditorial

Recurring motifs

soft mesh gradientsfloating interface cardspill-shaped badgeshorizontal section dividers
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
yes
Icons
outlined
Illustration
flat
Photography
full-color
Imagery shows
mockups of user-created websites, ecommerce products, creative portfolios, and UI features
Imagery composition
floating cards, central alignment, full-bleed pastel gradient backdrops, expansive whitespace
Imagery grading
vibrant, high saturation inside showcase cards against soft pastel gradient backgrounds

Motion

Continuous, ambient decorative motion with linear background color shifts and slowly rotating translate elements.

Signature effects

Looping 7200ms rotation and background color shiftsContinuous translation loops ranging from 3000ms to 5000msFast hover state transitions (150ms-300ms)
Intensity
subtle
Speed
moderate
Easing
Smooth cubic-bezier and linear looping transitions
Scroll animations
no
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Welcoming, Empowering, Clear, Action-oriented.

Tone

WelcomingEmpoweringClearAction-oriented

Voice

ApproachableEncouragingSimpleDirect

Words it uses

CreateFree websiteBuild your wayBuilt-in AI toolsCustom domain

Words it avoids

Complex codingDeveloper-onlyLegacy software
Calls to action
Direct, action-driven verbs focusing on fast setup and creation.
Headline case
title
The recordwhat we measured, and how sure we are

How the brand reads

Wix is an all-in-one cloud-based web development platform that lets users create professional websites using drag-and-drop tools, AI capabilities, and customizable templates.

Known for

Drag-and-drop website builderFree website creationAI website builder toolsExtensive template library

Design personality

Clean, light-mode, modern, and friendly, driven by vast white surfaces, vibrant primary accent blues, and gentle pastel highlights.

Design conventions

Light-mode dominant background (#FEFFFF)High contrast primary buttons in saturated blue (#3F4ACE, #1A6AFF)Minimalist cards with soft pastel accent backgrounds

Writing style

Concise, benefit-led value propositions utilizing action verbs and clear numerical features (e.g., '2,000+ templates').

Audience, inferred

Small business owners, freelancers, agencies, and individuals seeking an effortless way to create a website.

Values, inferred

AccessibilityEase of UseEmpowermentInnovation

Applying the brand

Use a light-mode layout with crisp pure white (#FEFFFF) backgrounds. Use vivid royal blues (#3F4ACE, #1A6AFF) for primary focal points and calls to action, relying on soft pastel tints (#E1F3FC, #EEEBFC) for background cards or subtle container fills.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Wix
Overall confidence
0.46
Font confidence
0.50
Schema version
v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color not foundFonts found: wix madefor display v2, madefor textCompany name found: wix.comPlatform: Wix (extraction limited)

Nothing could fill

font_availabilitytextsecondary

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
secondary
0.00
tagline
0.00
text
0.00
accessibility.contrast_target
0.30
contrast
0.30
font_availability
0.30
audience
0.85
background
0.85
brand_intelligence
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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curl https://api.extractbrand.dev/v1/brands/wix.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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