The logo consists of the word 'wise' in a bold, lowercase sans-serif typeface, preceded by a stylized fast-forward symbol made of two overlapping diagonal arrow shapes.

Wise

wise.com · sampled · confidence 0.48 stale — sampled 31 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text
Also on the page · 7 colours
#dcddd8
#eccdc0
#999d97
#685141
#daeece
#9f6f46
--color-content-primary

Fonts

Wise Sansdisplay

Headline setting

Wise

Set in our own face at their measurements — this page loads no brand fonts.

Headline case
uppercase
Headline tracking
tight
Headline weight
extrabold
Interbodygoogle
The logo consists of the word 'wise' in a bold, lowercase sans-serif typeface, preceded by a stylized fast-forward symbol made of two overlapping diagonal arrow shapes.

The logo consists of the word 'wise' in a bold, lowercase sans-serif typeface, preceded by a stylized fast-forward symbol made of two overlapping diagonal arrow shapes.

Sampled from the mark

#204000#002000#202000#004000#000000
Source
jsonld-org
Lightness
0.03
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

Wise's site as it was sampled

The read

The company

Positioning

Wise exists to liberate money from high bank fees and traditional cross-border friction. They serve personal and business customers globally who need transparent, low-cost international transfers and multi-currency accounts. By offering real exchange rates with fully upfront fees and intuitive digital tools, Wise distinguishes itself as the straightforward, consumer-first alternative to legacy financial institutions.

Who it is for

Global consumers, travelers, expats, freelancers, and businesses who send or receive money internationally and want low-cost, fast transfers.

Values

TransparencyAffordabilityAccessibilityEfficiency

Look and feel

Rounded corners, spacious layout, vibrant, modern.

Reads as

vibrantmodernglobalboldtrustworthy

Recurring motifs

flag circular badgescurrency pill tagsUI calculator cardscountry selector grids
Theme
light
Corners
rounded
Density
spacious
Borders
none
Shadows
subtle
Gradients
no
Icons
outlined
Illustration
flat
Photography
full-color
Imagery shows
diverse international individuals, people using mobile devices, lifestyle moments of global connectivity, UI app overlays
Imagery composition
warm lifestyle portraits with UI cards overlaid, natural depth of field, candid framing
Imagery grading
warm, rich full-color with natural skin tones and subtle green accent overlays

Motion

Informative and pragmatic reveals: comparison bars expand horizontally to illustrate fee savings, paired with smooth ambient icon loops.

Signature effects

Horizontal progress bar width fill on fee comparisonsFlag switch element fade and slide revealLooping SVG icon spin and opacity pulses

Libraries detected

lottie
Intensity
moderate
Speed
moderate
Easing
Linear fill animations mixed with custom springy cubic-bezier ease-out curves
Scroll animations
no
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Direct, Pragmatic, Confident, Accessible.

Tone

DirectPragmaticConfidentAccessible

Voice

ClearStraightforwardUnpretentiousHelpful

Words it uses

Send money globallyLow costSend large amountsEarn returnsDebit card

Words it avoids

Hidden chargesExorbitant markupLegacy bankingComplicated process
Calls to action
Action-oriented and direct, explicitly specifying the financial service like 'Send money' or 'Receive money'.
Headline case
sentence
hero headline
Bold, direct, and value-focused ('Send money globally for less')
navigation
Clear, functional, and product-focused ('Send large amounts', 'Get a debit card')
comparison / savings callout
Informative and contrast-driven ('Banks charge a lot... We don't')
The recordwhat we measured, and how sure we are

How the brand reads

Wise provides global multi-currency financial services, offering low-cost international money transfers, debit cards, and return-yielding assets for individuals and businesses.

Known for

Low-cost international money transfersTransparent fees without hidden markupsMulti-currency accounts and debit cardsChallenging traditional high-fee bank transfers

Design personality

Bright, fresh, and modern fintech aesthetic featuring vibrant electric green accents set against a clean, light off-white backdrop.

Design conventions

Light canvas layout dominated by off-white surfacesHigh-contrast vivid lime/green hero highlights and call-to-action buttonsData-driven comparative bar charts highlighting cost savingsSegmented navigation divided by Personal and Business use cases

Writing style

Short, punchy sentences that highlight clear contrast between high bank fees and low Wise costs.

Audience, inferred

Individuals, expats, digital nomads, and global businesses needing low-cost, fast cross-border payments.

Values, inferred

Radical cost transparencyGlobal accessibilityUncompromising simplicity

Applying the brand

Design slides on a clean off-white (#FCFDFC) background with dark olive/black primary text. Use the energetic lime green (#9EE86E / #9FE870) as an eye-catching accent for key metrics, highlights, and primary buttons, complemented by deep navy (#0B4C72 / #163300) for structured section headers.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
NextJsVite
Overall confidence
0.48
Font confidence
0.30
Schema version
v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color extractedFonts found: Wise Sans, InterCompany name found: Wise

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
font_availability
0.30
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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