Wikipedia

wikipedia.org · sampled 2026-08-05 · confidence 0.36 stale — sampled 40 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

Also on the page · 4 colours

#e0e1e2

#bebfc0

#b4c6eb

#b1d0df

Fonts

Linux Libertinedisplay

Headline case: none
Headline tracking: normal
Headline weight: bold

Logo

A spherical puzzle composed of grey jigsaw pieces, each inscribed with characters from different writing systems and scripts.

Sampled from the mark

#e0e0e0#c0c0c0#a0a0a0#ffffff#808080

Source: body-img
Lightness: 0.58
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Wikipedia exists to provide free, universal access to the sum of human knowledge, created and edited collaboratively by global volunteers. Serving a worldwide audience across hundreds of languages, it functions as an open, community-driven resource. Its defining difference is its non-profit, neutral, and volunteer-maintained structure hosted by the Wikimedia Foundation.

Who it is for

A global, multilingual audience seeking reliable knowledge, research, and quick reference material.

Values

Open KnowledgeGlobal AccessibilityCommunity CollaborationInclusivity

Look and feel

Rounded corners, balanced layout, academic, informational.

Reads as

academicinformationalcleanfunctionalminimalist

Recurring motifs

radial language link placement around central globe logogrid layout for sister projects

Theme: light
Corners: rounded
Density: balanced
Borders: solid
Shadows: none
Gradients: no
Icons: outlined
Illustration: 3d

Voice

The voice reads Informative, Neutral, Accessible, Universal.

Tone

InformativeNeutralAccessibleUniversal

Voice

ObjectiveFactualDirectInclusive

Words it uses

Free EncyclopediaArticlesVolunteersKnowledge

Words it avoids

PremiumExclusiveProprietaryMonetized

Calls to action: Direct and language-focused text links with article counts
Headline case: title

hero headline: Clear, iconic, and minimalist brand identification
navigation links: Data-dense, utility-first language counts

The recordwhat we measured, and how sure we are

How the brand reads

Wikipedia is a free online encyclopedia hosted by the Wikimedia Foundation, written and maintained by global volunteers.

Known for

Free online encyclopediaCrowdsourced reference articlesMultilingual global knowledge baseVolunteer-edited platform

Design personality

Clean, highly utilitarian, and light-mode focused, prioritizing functional navigation and instant readability over visual ornament.

Design conventions

Minimalist portal navigationData-dense portal layoutLight background dominant scheme (#FEFEFE)Hyperlink-focused interface accents (#3366CC)

Writing style

Short, factual statements paired with quantitative metrics like article counts.

Audience, inferred

General public, students, researchers, and global internet users looking for information across languages.

Values, inferred

Free Access to KnowledgeGlobal MultilingualismCollaborative OwnershipTransparency

Applying the brand

Use a light-mode layout dominated by crisp white surfaces (#FEFEFE) and neutral borders (#D4D5D6). Accent interactive links, callouts, and key data points using classic digital blue (#3366CC). Keep layouts clean, structured, and information-dense without decorative clutter.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.36
Font confidence: 0.00
Schema version: v2

The score was built from

Logo found (body-img)Primary color extractedSecondary color extractedFonts found: Linux LibertineCompany name found: Wikipedia

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
motion: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
font_availability: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
fonts: 0.85
logo_description: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/wikipedia.org

curl https://api.extractbrand.dev/v1/brands/wikipedia.org \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from wikipedia.org on 2026-08-05. Own this brand? Claim it or report this page.