VanMeijel

vanmeijel.nl · sampled 2026-07-31 · confidence 0.94 stale — sampled 42 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

Fonts

Ubuntudisplaycustom webfont

Headline case: none
Headline tracking: normal
Headline weight: semibold

Barlowbodycustom webfont

Logo

A square icon with rounded corners containing the white stacked text 'van.meijel' set in a clean sans-serif typeface.

Source: header-img
Transparent: no

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

VanMeijel exists to modernize and streamline business processes for construction, infrastructure, and related industries. For over 35 years, they have provided specialized software solutions like Metacom to unify operations from calculation to project tracking and planning. Their tailored approach makes daily construction management smarter, more enjoyable, and highly efficient.

Who it is for

Decision-makers and project managers in construction, infrastructure, and civil engineering companies seeking integrated digital solutions.

Values

EfficiencySpecializationReliabilityIndustry focus

Look and feel

Rounded corners, spacious layout, corporate, industrial.

Reads as

corporateindustrialtrustworthymodernstructured

Recurring motifs

Horizontal divider lineslight grey card containersrounded pill callout buttons

Theme: light
Corners: rounded
Density: spacious
Borders: solid
Shadows: subtle
Gradients: no
Icons: filled
Illustration: none
Photography: full-color
Imagery shows: Construction site workers in safety vests, corporate office buildings, software team professionals, abstract technology imagery
Imagery composition: Medium shots, natural workplace lighting, framed with generous rounded container cards
Imagery grading: Natural, realistic color saturation with warm sunlight accents

Motion

Functional and restrained, using smooth 100ms to 500ms hover state transitions and a 1000ms transform shift on list items.

Signature effects

hover transitions on interactive elements1000ms transform slide on featured lists

Intensity: minimal
Speed: fast
Easing: standard ease-in-out and cubic-bezier curves
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Professional, Practical, Direct, Trustworthy.

Tone

ProfessionalPracticalDirectTrustworthy

Voice

AuthoritativeSolution-orientedIndustry-focused

Words it uses

DigitaliseringspartnerBedrijfsprocessenGrip op je projectenProjectbewakingCalculatieOptimale inzet

Words it avoids

Gimmicky tech jargonDisruptionGeneric SaaS terms

Calls to action: Action-oriented and functional phrases focused on control and efficiency
Headline case: sentence

hero headline: Direct, authoritative, and strategic
navigation labels: Clear, descriptive, and process-driven
meta description: Warm, experienced, and benefit-focused

The recordwhat we measured, and how sure we are

How the brand reads

VanMeijel provides specialized construction management software, including its Metacom platform, to automate processes across the infra and building sectors.

Known for

Metacom softwareConstruction automationProject tracking and calculation solutions

Design personality

Professional, structured, and modern with a clear light-mode background and high-contrast dark section panels.

Design conventions

Clear navigation categorised by business functionsFunctional color accents for interactive elementsLight background canvas paired with dark navy contrasting sections

Writing style

Clear, benefit-driven Dutch prose focusing on control ('grip'), automation, and process optimization.

Audience, inferred

Construction and infrastructure company executives, project managers, and estimators

Values, inferred

EfficiencySpecializationReliabilityIndustry focus

Applying the brand

Use a clean light-mode layout dominated by light gray (#F5F5F6) and white (#FEFEFE), with deep navy (#282634) for key structural blocks and vibrant yellow (#EDC92D) selectively for callout highlights and CTAs. Keep content structured around operational workflows like planning, calculation, and project monitoring.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.94
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Ubuntu, BarlowCompany name found: VanMeijel

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.85
audience: 0.85
background: 0.85
brand_intelligence: 0.85
contrast: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
palette: 0.85
positioning_statement: 0.85
primary: 0.85
secondary: 0.85
text: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/vanmeijel.nl

curl https://api.extractbrand.dev/v1/brands/vanmeijel.nl \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from vanmeijel.nl on 2026-07-31. Own this brand? Claim it or report this page.