A square red icon featuring white typography inside, showcasing the iconic Uniqlo dual-language Japanese/English block logo mark.

UNIQLO

uniqlo.com · sampled · confidence 0.43 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text
Also on the page · 2 colours
#9b938e
--secondaryPressedTextColor

Fonts

Twemoji Country Flagsdisplay
Headline case
none
Headline tracking
normal
Headline weight
bold
A square red icon featuring white typography inside, showcasing the iconic Uniqlo dual-language Japanese/English block logo mark.

A square red icon featuring white typography inside, showcasing the iconic Uniqlo dual-language Japanese/English block logo mark.

Sampled from the mark

#ff0000#ffffff
Source
inline-svg
Lightness
0.61
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

UNIQLO's site as it was sampled

The read

The company

Positioning

UNIQLO exists to provide high-quality, functional, and affordable everyday clothing designed for a global audience. They serve everyday consumers seeking versatile, contemporary wardrobe staples across multiple categories like outerwear, knits, and basics. By focusing on essential designs and accessible member rewards, UNIQLO differentiates itself through practical, long-lasting apparel for every season.

Who it is for

Everyday consumers seeking affordable, quality apparel staples and functional modern fashion.

Values

AccessibilityFunctionalityEssential QualitySimplicity

Look and feel

Sharp corners, spacious layout, minimalist, functional.

Reads as

minimalistfunctionalretailcleanmodern

Recurring motifs

category icon gridsfull-width photo bannersclean light gray divider sections
Theme
light
Corners
sharp
Density
spacious
Borders
solid
Shadows
none
Gradients
no
Icons
outlined
Illustration
none
Photography
full-color
Imagery shows
lifestyle portraits of models wearing apparel in bright natural settings, collage banners, and isolated apparel thumbnails
Imagery composition
full-width hero images, grid photo collages, centered framing, bright natural indoor and outdoor lighting
Imagery grading
bright, natural, high clarity, realistic tones with vibrant accents

Motion

Practical, smooth UI transitions focused on functional feedback like loading states and page navigation.

Signature effects

Back-to-top button rise transition on scrollLooping shimmer skeleton placeholders during content load

Libraries detected

swiper
Intensity
subtle
Speed
moderate
Easing
standard ease and cubic-bezier curves with crisp hover feedback
Scroll animations
no
Hover effects
yes
Honours reduced motion
no

Voice

The voice reads Practical, Direct, Welcoming, Promotional.

Tone

PracticalDirectWelcomingPromotional

Voice

ClearUnpretentiousInformative

Words it uses

Brand new arrivalsNew seasonUNIQLO memberSave up to

Words it avoids

LuxuryExclusive coutureBespoke
Calls to action
Direct, incentive-driven actions emphasizing savings and discovery.
Headline case
sentence
meta description
Promotional and inviting with explicit value incentives
navigation
Structured, direct, and straightforward category labeling
The recordwhat we measured, and how sure we are

How the brand reads

UNIQLO is a global retail brand offering functional, everyday clothing and modern apparel staples for women, men, and children.

Known for

LifeWear casual apparelHigh-quality wardrobe basicsInnovative outerwear and innerwear

Design personality

Clean, highly structured, and light-mode focused, emphasizing clarity and effortless browsing.

Design conventions

Grid-based product catalogsClear top-level category navigationNeutral background canvas paired with high-contrast text

Writing style

Direct and functional language highlighting product categories, seasonal arrivals, and member benefits without unnecessary embellishment.

Audience, inferred

Everyday consumers seeking affordable, quality apparel staples and functional modern fashion.

Values, inferred

AccessibilityFunctionalityEssential QualitySimplicity

Applying the brand

Use a clean light-mode layout dominated by crisp off-white (#FBFBFB) with dark neutral typography (#242229). Keep visual elements minimalist, functional, and organized into clear visual hierarchies.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.43
Font confidence
0.50
Schema version
v2

The score was built from

Logo not foundPrimary color extractedSecondary color extractedFonts found: Twemoji Country FlagsCompany name found: UNIQLO

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.30
contrast
0.30
font_availability
0.30
audience
0.85
brand_intelligence
0.85
colors
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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curl https://api.extractbrand.dev/v1/brands/uniqlo.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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