unDraw

undraw.co · sampled 2026-07-31 · confidence 0.84 stale — sampled 38 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

accent

background

surface

text

Fonts

Mulishdisplaycustom webfont

Headline case: none
Headline tracking: normal
Headline weight: bold

Logo

A circular icon containing a silhouette of a person's head surrounded by a rounded arc, next to the lowercase wordmark 'unDraw'.

Source: header-img
Transparent: no

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

unDraw provides open-source illustrations to help creators bring any idea to life. Serving designers, developers, and product teams, the platform enables users to customize vector graphics to match their brand colors for free. By offering royalty-free, adaptable visuals, unDraw removes design barriers for websites, products, and applications.

Who it is for

Designers, developers, product managers, and creators building digital products and websites.

Values

AccessibilityOpen-Source CommunityCustomizationCreative Freedom

Look and feel

Rounded corners, spacious layout, minimal, vector.

Reads as

minimalvectorcleandeveloper-friendlymodern

Recurring motifs

rounded card containerscentered text blockssmall character vectors

Theme: light
Corners: rounded
Density: spacious
Borders: solid
Shadows: subtle
Gradients: no
Icons: filled
Illustration: flat

Motion

Continuous, gentle ambient loops that bring vector scenes to life seamlessly.

Signature effects

looping background element rotationhover state elevation transition

Intensity: subtle
Speed: slow
Easing: linear continuous loops with responsive cubic-bezier hover curves
Scroll animations: no
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Helpful, Welcoming, Direct, Creative.

Tone

HelpfulWelcomingDirectCreative

Voice

ApproachabilityUtility-focusedEncouraging

Words it uses

Open-sourceFreeImagine and createYour colorBeautiful websites

Words it avoids

Enterprise pricingProprietaryComplex licensing

Calls to action: Direct, functional action-oriented phrases and community-focused links.
Headline case: sentence

hero headline: Inspiring, welcoming, and focused on creative possibility.
CTA / navigation: Simple, supportive, and direct.

The recordwhat we measured, and how sure we are

How the brand reads

unDraw is an open-source platform offering customizable, royalty-free vector illustrations for web and digital product design.

Known for

Customizable brand-color vectorsOpen-source SVG illustrationsFree design resources

Design personality

Clean, light-mode design with vibrant violet accents (#6C5CE7) and generous whitespace.

Design conventions

Light background canvasHigh-contrast primary accent buttonsSimple navigation layout

Writing style

Clear, concise, and empowering language centered on ease of use and customization.

Audience, inferred

Designers, developers, product managers, and creators building digital products and websites.

Values, inferred

AccessibilityOpen-Source CommunityCustomizationCreative Freedom

Applying the brand

Use a clean light background (#FEFEFE) with deep violet accents (#665DF5) for key focus points and buttons, keeping text crisp and vector-focused.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: NextJsVite
Overall confidence: 0.84
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color not foundFonts found: MulishCompany name found: unDraw

Nothing could fill

secondary

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields

description: 0.00
industry: 0.00
secondary: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
audience: 0.85
background: 0.85
brand_intelligence: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
palette: 0.85
positioning_statement: 0.85
primary: 0.85
text: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/undraw.co

curl https://api.extractbrand.dev/v1/brands/undraw.co \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from undraw.co on 2026-07-31. Own this brand? Claim it or report this page.