Ubisoft

ubisoft.com · sampled 2026-08-04 · confidence 0.63 stale — sampled 31 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

Also on the page · 8 colours

#1f1f21

#353639

#130f1b

#554535

#1e152a

#19293d

#060525

#dc3318

Fonts

Ubisoft Sansdisplaycustom webfont

Headline case: none
Headline tracking: normal
Headline weight: bold

__Open_Sans_8792adbodycustom webfont

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Ubisoft exists to create immersive, world-building entertainment experiences that connect millions of players globally. Serving gamers across PC, console, and mobile platforms, Ubisoft produces landmark interactive entertainment including Assassin's Creed, Far Cry, and Tom Clancy's series. The company distinguishes itself through vast open-world designs, diverse game portfolios, and continuous live-service storytelling.

Who it is for

Global video game enthusiasts, casual gamers, and esports fans across console, PC, and mobile platforms.

Values

Player-CentricityCreativity & InnovationWorld-BuildingInclusivity & Connection

Look and feel

Rounded corners, balanced layout, gradients, gaming, dark mode.

Reads as

gamingdark modedynamiccinematicmodern

Recurring motifs

pill-shaped buttonsdark elevated card containersmonospaced metadata tags

Theme: dark
Corners: rounded
Density: balanced
Borders: none
Shadows: subtle
Gradients: yes
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: video game key art, character render shots, game cover art, action scenes
Imagery composition: dynamic crops, heroic character framing, high contrast key art cards
Imagery grading: rich saturation, dramatic lighting, high contrast scenes

Motion

Dynamic and immersive showcases with slow ambient news-tile reveals and snappy hover transitions.

Signature effects

News tile border radius and opacity morph on renderHover scale lifts on game cardsScroll-triggered content fades

Intensity: subtle
Speed: slow
Easing: linear and ease-in-out transitions
Scroll animations: yes
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Exciting, Welcoming, Immersive, Energetic.

Tone

ExcitingWelcomingImmersiveEnergetic

Voice

EnthusiasticAuthoritativeDirectPlayful

Words it uses

Breathtaking gamesOfficial websitePlayDiscoverLearn more

Words it avoids

BoringCorporateLegacy softwareMonotonous

Calls to action: Action-oriented and direct commands encouraging immediate play or exploration.
Headline case: title

hero headline: Warm, direct, and welcoming to fans
game catalogue / store: High-energy, immersive, and persuasive

The recordwhat we measured, and how sure we are

How the brand reads

Ubisoft is a leading creator, publisher, and distributor of interactive entertainment and services worldwide. They are responsible for world-renowned video game franchises including Assassin's Creed, Far Cry, Watch Dogs, and Just Dance.

Known for

Assassin's Creed franchiseTom Clancy's video game seriesFar Cry seriesOpen-world gaming experiences

Design personality

Cinematic and rich dark-mode presentation with vibrant accent colors highlighting key game releases.

Design conventions

Dark theme default canvasHigh-contrast call-to-action buttons in vibrant blues and pinksGrid layouts for media tiles and game assetsRich media hero banners

Writing style

Exclamatory, exciting, and accessible language emphasizing grand adventure and breathtaking entertainment.

Audience, inferred

Console, PC, and mobile video game players ranging from casual gamers to competitive enthusiasts.

Values, inferred

Creative FreedomPlayer EmpowermentRich World-BuildingCommunity Engagement

Applying the brand

Design slides in a dark-mode palette using deep charcoal backgrounds (#1E1E20, #0D0B0E) paired with high-impact electric blue (#006EF5) or magenta (#E43381) accents for key callouts and key metrics.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: NextJsVite
Overall confidence: 0.63
Font confidence: 1.00
Schema version: v2

The score was built from

Logo not foundPrimary color extractedSecondary color extractedFonts found: Ubisoft Sans, __Open_Sans_8792adCompany name found: Ubisoft

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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curl https://api.extractbrand.dev/v1/brands/ubisoft.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from ubisoft.com on 2026-08-04. Own this brand? Claim it or report this page.