A wordmark reading 'Typeform' in a clean, sophisticated serif typeface with elegant proportional spacing.

Forms & Automated Workflows, Powered by AI

typeform.com · sampled · confidence 0.77 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface

Fonts

Tobiasdisplaycustom webfont
Headline case
none
Headline tracking
normal
Headline weight
regular
Twklausanne 400bodycustom webfont
A wordmark reading 'Typeform' in a clean, sophisticated serif typeface with elegant proportional spacing.

A wordmark reading 'Typeform' in a clean, sophisticated serif typeface with elegant proportional spacing.

Sampled from the mark

#ffffff#404040#e0e0e0#c0c0c0#606060
Source
jsonld-org
Lightness
0.89
Transparent
no
Plate colour
#faf9fb

The page we read

The capture every value above was read from. Its top, at readable scale.

Forms & Automated Workflows, Powered by AI's site as it was sampled

The read

The company

Positioning

Typeform exists to make data collection engaging and effortless for modern digital teams. By combining intuitive, conversational form builders with AI-powered automated workflows, they help go-to-market and research teams convert visitors and collect richer insights. Unlike rigid traditional surveys, Typeform delivers up to 3.5x higher completion rates through interactive experience design and seamless app integrations.

Who it is for

Go-to-market (GTM) teams, marketers, product researchers, and growth operators looking for high-converting forms and automated workflows.

Values

Human-centric interactionNo-code simplicityData-driven growthAI-powered efficiency

Look and feel

Rounded corners, spacious layout, gradients, editorial, modern.

Reads as

editorialmodernelegantpolishedSaaS

Recurring motifs

purple light glowspill-shaped tagsrounded container cardshorizontal integration logo marquee grid
Theme
mixed
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
yes
Icons
filled
Illustration
3d
Photography
full-color
Imagery shows
Product interface mockups showing forms, people engaging with forms, and integrated software badges.
Imagery composition
Dynamic angled floating UI cards with soft shadows and glowing gradient backdrops.
Imagery grading
Rich full-color portraits enclosed in sleek modern interface frames against dark ambient backgrounds.

Motion

Smooth and continuous reveals where logo marks adjust on load, content panels transition cleanly, and persistent horizontal carousels scroll seamlessly in the background.

Signature effects

Continuous infinite-scroll integration and customer logo carouselsFade and rise content reveals on tab switchesSubtle initial header logo transform

Libraries detected

gsaplottieswiper
Intensity
subtle
Speed
moderate
Easing
Cubic-bezier curves with crisp ease-out steps and extended linear loops
Scroll animations
yes
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Conversational, Modern, Results-oriented, Approachable.

Tone

ConversationalModernResults-orientedApproachable

Voice

EmpoweringClearInnovativeDirect

Words it uses

AI-poweredAutomated workflowsInteractiveNo codeGrowth FlowResearch Flow

Words it avoids

Legacy formsComplex codingStatic surveysManual data entry
Calls to action
Action-oriented and frictionless with low-barrier offers (e.g., 'Start free').
Headline case
title
hero headline
Bold, benefit-focused, and metric-driven ('get 3.5x more data').
navigation and features
Functional, clear, and category-defining ('Automated workflows for GTM teams').
CTA
Direct, inviting, and low-friction ('Start free').
The recordwhat we measured, and how sure we are

How the brand reads

Typeform builds AI-powered conversational forms, surveys, and interactive video tools that increase completion rates and automate post-submission workflows.

Known for

One-question-at-a-time interactive formsHigh completion ratesSleek and polished design templatesAI-assisted form building and workflow automation

Design personality

Clean, light-mode dominant (#FAFAFC) with rich dark contrast panels (#29222A) and vibrant purple/lavender functional accents.

Design conventions

Light neutral backgrounds paired with deep slate typographyPill-shaped tag badges for new feature calloutsModular product feature grids with icon-driven navigationMetric-driven value props integrated directly into subheaders

Writing style

Direct, benefit-first copywriting featuring specific metrics, punchy short sentences, and functional feature naming.

Audience, inferred

Growth marketers, product managers, user researchers, and revenue teams needing seamless lead generation and feedback collection.

Values, inferred

Human-centric interactionNo-code simplicityData-driven growthAI-powered efficiency

Applying the brand

Use a light background base (#FAFAFC) with deep charcoal (#29222A) for body text and headers. Accent key callouts, stats, and badges using soft lavender (#DDB7F0) or muted purple tones. Keep slide layouts spacious, modern, and structured around single clear takeaways per slide.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Webflow
Overall confidence
0.77
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color extractedFonts found: Tobias, Twklausanne 400Company name found: Forms & Automated Workflows, Powered by AI

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
background
0.85
brand_intelligence
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
secondary
0.85
text
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/typeform.com

curl https://api.extractbrand.dev/v1/brands/typeform.com \
  -H "Authorization: Bearer YOUR_API_KEY"
Read the quickstart

Or sample your own site →

Sampled from typeform.com on . Own this brand? Claim it or report this page.