The Guardian wordmark set in a distinctive, bold serif typeface rendered in white against a deep blue background.

Latest news, sport and opinion from the Guardian

theguardian.com · sampled · confidence 0.94 stale — sampled 38 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text
Also on the page · 5 colours
#c2c4cb
#90a0b8
#7989a3
#2c4d7e
#0000ee

Fonts

GH Guardian Headlinedisplay
Headline case
none
Headline tracking
normal
Headline weight
bold
Guardian Text Egyptian Webbody
The Guardian wordmark set in a distinctive, bold serif typeface rendered in white against a deep blue background.

The Guardian wordmark set in a distinctive, bold serif typeface rendered in white against a deep blue background.

Source
header-img
Transparent
no

The page we read

The capture every value above was read from. Its top, at readable scale.

Latest news, sport and opinion from the Guardian's site as it was sampled

The read

The company

Positioning

The Guardian exists to provide independent, high-quality journalism covering global news, sport, business, and opinion. Serving a global readership seeking trusted information and thoughtful perspective, the organization acts as a primary platform for liberal analysis and commentary. It distinguishes itself through its independent editorial voice and commitment to comprehensive, unaccountable reporting.

Who it is for

Global news readers, politically engaged citizens, and intellectual audiences seeking progressive news, opinion, and analysis.

Values

Editorial independenceLiberal voiceComprehensive coverageThoughtful analysis

Look and feel

Sharp corners, dense layout, editorial, journalistic.

Reads as

editorialjournalisticstructuredauthoritativedense

Recurring motifs

thin hair-line grid borderssection divider linescolor-coded section header blocks
Theme
light
Corners
sharp
Density
dense
Borders
solid
Shadows
none
Gradients
no
Icons
filled
Illustration
none
Photography
full-color
Imagery shows
news events, portraits of political figures, cultural figures, documentary photojournalism
Imagery composition
editorial framing, tight portrait crops, candid news capture, varied grid aspect ratios
Imagery grading
naturalistic, journalistic, unedited look

Motion

Subtle and deliberate reveals guide the reader down the page as content populates into view.

Signature effects

Scroll-triggered content fade-ins
Intensity
subtle
Speed
moderate
Easing
Standard ease-in-out reveal timing
Scroll animations
yes
Hover effects
no
Honours reduced motion
no

Voice

The voice reads Authoritative, Analytical, Independent, Informed.

Tone

AuthoritativeAnalyticalIndependentInformed

Voice

LiberalArticulateObjectiveInsightful

Words it uses

Latest newsOpinionAnalysisCommentReviews

Words it avoids

SensationalClickbaitPartisan hype
Calls to action
Direct, news-oriented action phrases.
Headline case
sentence
The recordwhat we measured, and how sure we are

How the brand reads

The Guardian is a global media and publishing organisation providing independent news, analysis, sports coverage, and liberal opinion.

Known for

Independent journalismLiberal opinion and analysisGlobal news and sport coverage

Design personality

Clean, structured, and editorial, framed by a high-contrast light-mode layout that puts text and journalism front and centre.

Design conventions

High-density grid layoutClassic editorial typographyDeep blue and bright yellow accents on clean light backgrounds

Writing style

Clear, objective editorial headlines paired with analytical and articulate descriptive copy.

Audience, inferred

Engaged global citizens, professionals, and readers looking for reliable, progressive journalism.

Values, inferred

IndependenceIntegrityLiberal thoughtGlobal perspective

Applying the brand

Design slides in a clean light-mode aesthetic dominated by a crisp white surface (#FFFFFF), accented by iconic Guardian blue (#052962) headers and sharp yellow (#FFE500) callouts.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.94
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: GH Guardian Headline, Guardian Text Egyptian WebCompany name found: Latest news, sport and opinion from the Guardian

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
font_availability
0.30
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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GET /v1/brands/theguardian.com

curl https://api.extractbrand.dev/v1/brands/theguardian.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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