Tesco

tesco.com · sampled 2026-08-03 · confidence 0.63 stale — sampled 42 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

background

Fonts

TESCO Moderndisplay

Headline case: none
Headline tracking: normal
Headline weight: bold

Logo

on dark

Sampled from the mark

#ffffff

Source: inline-svg
Lightness: 1.00
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Tesco exists to provide accessible, everyday value across food, household essentials, and extended services like mobile and banking. Serving millions of UK households, they offer a convenient, all-in-one shopping destination both online and in-store. Tesco differentiates itself through its widely recognised Clubcard rewards program, Delivery Saver plans, and reliable family-focused retail ecosystem.

Who it is for

Everyday UK consumers, households, and families seeking affordable, reliable groceries and everyday essentials.

Values

Great ValueEveryday ConvenienceFamily AccessibilityCustomer Savings

Look and feel

Sharp corners, spacious layout, minimal, text-only.

Reads as

minimaltext-onlyplainunstyled

Theme: light
Corners: sharp
Density: spacious
Borders: none
Shadows: none
Gradients: no
Illustration: none

Motion

Minimal and functional interactions: simple 300ms hover transitions respond smoothly to user input.

Signature effects

300ms button and link hover transitions

Intensity: minimal
Speed: fast
Easing: standard smooth transitions
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Accessible, Friendly, Practical, Value-focused.

Tone

AccessibleFriendlyPracticalValue-focused

Voice

ApproachableHelpfulDirect

Words it uses

ClubcardGreat ValueOnline GroceriesDelivery SaverDiscover

Words it avoids

Premium luxuryArtisanalExclusive boutiqueHaute

Calls to action: Direct action verbs emphasizing browsing and saving, such as 'Browse on Tesco.com now'
Headline case: sentence

hero headline: Warm, seasonal, and inviting
meta description: Practical, feature-rich, and value-driven
navigation: Utility-focused, concise, and clear

The recordwhat we measured, and how sure we are

How the brand reads

Tesco is a leading UK supermarket chain offering online groceries, household items, Clubcard savings, financial services, and mobile plans.

Known for

Clubcard discounts and savingsEveryday grocery deliveryComprehensive retail ecosystem (Groceries, Bank, Mobile)Family-friendly recipes

Design personality

Clean, utilitarian, and accessible light-mode aesthetic dominated by stark white backgrounds and high contrast.

Design conventions

High contrast text for readabilityDominant white background (#FFFFFF) with blue (#00539F) and red (#EE1C2E) accentsClear utility navigation with direct search and store locators

Writing style

Plain-spoken, clear, and action-oriented sentence-case copy focused on saving money and practical family convenience.

Audience, inferred

Everyday UK shoppers, families, and budget-conscious households looking for convenient online grocery delivery and everyday value.

Values, inferred

Great ValueEveryday ConvenienceFamily AccessibilityCustomer Savings

Applying the brand

Use a clean light-mode layout with a primary white canvas (#FFFFFF). Incorporate Tesco's iconic primary blue (#00539F) for main structural elements and headings, using vibrant red (#EE1C2E) sparingly for focal callouts, badges, or accent points. Avoid dense decorative visuals and focus on clear, legible typography.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.63
Font confidence: 1.00
Schema version: v2

The score was built from

Logo not foundPrimary color extractedSecondary color extractedFonts found: TESCO ModernCompany name found: Tesco

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 19 fields

description: 0.00
industry: 0.00
logo_description: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
font_availability: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
fonts: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from tesco.com on 2026-08-03. Own this brand? Claim it or report this page.