Starter Story
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Fonts
- Headline case
- none
- Headline tracking
- tight
- Headline weight
- bold
Logo
The Starter Story logo consists of an S-shaped icon enclosed in a dark circle next to the bold sans-serif wordmark 'Starter Story'.
- Source
- favicon
- Transparent
- no
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Starter Story provides a researched and source-checked database of real, profitable businesses to help aspiring entrepreneurs find viable business ideas. By surfacing verified revenue figures and actionable case studies, they eliminate guesswork for founders seeking proven models. Their database offers direct filtering and effortless export options, empowering users to turn real-world market intelligence into action.
Who it is for
Aspiring entrepreneurs, solopreneurs, indie hackers, and business researchers looking for validated, revenue-generating business ideas.
Values
Data-Driven AuthenticityTransparencyPracticalityAccessibilityLook and feel
Rounded corners, balanced layout, gradients, data-driven, vibrant.
Reads as
data-drivenvibrantmodern SaaSentrepreneurialcleanRecurring motifs
ui dashboard mockupsbrowser window containerspills with uppercase category tagssmall founder avatar stacks- Theme
- light
- Corners
- rounded
- Density
- balanced
- Borders
- solid
- Shadows
- subtle
- Gradients
- yes
- Icons
- filled
- Illustration
- none
- Photography
- full-color
- Imagery shows
- real founders, video thumbnails with overlaid monthly revenue metrics and graphics, SaaS app interfaces
- Imagery composition
- card-based video thumbnails with bold graphic callouts, screenshots inside browser frames
- Imagery grading
- bright, saturated, high-contrast YouTube-style cover images
Motion
Continuous data-stream motion featuring slow looping marquee tracks and subtle pulse indicators across database rows.
Signature effects
Slow horizontal marquee scrolling for idea counters and category feedsPulsing dot opacity loops for status indicatorsFade and slide entrances for database table rows on load- Intensity
- moderate
- Speed
- slow
- Easing
- Linear infinite movement for continuous marquees alongside quick, functional eases for UI components.
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Direct, Empowering, Data-focused, Practical.
Tone
DirectEmpoweringData-focusedPracticalVoice
AuthoritativeClearNo-nonsenseResults-orientedWords it uses
Real, profitable businessesResearched databaseSource-checkedExport straight to ChatGPTWords it avoids
Get rich quickPassive income secretsGuaranteed successUnverified- Calls to action
- Action-oriented and utilitarian, focusing on access, research, and data export.
- Headline case
- title
- hero headline
- Direct and promise-driven, focusing squarely on financial outcomes.
- database listings
- Factual, precise, and numbers-backed.
The recordwhat we measured, and how sure we are
How the brand reads
Starter Story offers a verified database of thousands of successful businesses complete with revenue figures, case studies, and export tools. It helps entrepreneurs discover, analyze, and execute on business ideas backed by real market data.
Known for
Real business revenue breakdownsFounder case studies and interviewsDatabase of startup ideasExporting case studies directly to AI toolsDesign personality
Clean, light-mode, data-rich environment anchored by deep indigo accents that feel like an modern analytics platform.
Design conventions
Data table layouts with verified metricsHigh-contrast indigo primary action buttonsLive scrolling ticker badges for category statsLight neutral backgrounds with stark typographyWriting style
Short, clear declarative sentences focused on money, verification, and database searchability.
Audience, inferred
Founders, indie developers, and side-hustlers looking for market-validated concepts and verified revenue data.
Values, inferred
Data-Driven AuthenticityTransparencyPracticalityAccessibilityApplying the brand
Use a crisp off-white background (#FCFCFD) as the base canvas with deep indigo (#4337C9) for strong structural headers and primary callouts. Highlight verified metrics and key financial figures using soft purple container chips (#E3E7F3 or #C6CDF5). Maintain an information-dense, table-friendly layout style that puts numbers first.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- Generic
- Overall confidence
- 0.83
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (favicon)Primary color extractedSecondary color extractedFonts found: InterCompany name found: Starter StoryConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 23 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- accessibility.contrast_target
- 0.30
- contrast
- 0.30
- audience
- 0.85
- background
- 0.85
- brand_intelligence
- 0.85
- copywriting
- 0.85
- font_availability
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- palette
- 0.85
- positioning_statement
- 0.85
- primary
- 0.85
- secondary
- 0.85
- text
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/starterstory.com
curl https://api.extractbrand.dev/v1/brands/starterstory.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from starterstory.com on . Own this brand? Claim it or report this page.