Starling Bank
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Also on the page · 8 colours
Fonts
- Headline case
- none
- Headline tracking
- tight
- Headline weight
- bold
Logo
The wordmark 'STARLING' written in crisp, geometric, all-caps sans-serif typography.
Sampled from the mark
- Source
- jsonld-org
- Lightness
- 0.16
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Starling Bank exists to transform how people and businesses manage their money through seamless digital banking. Serving personal accounts, business owners, and online banking users, they provide effortless financial tools accessible right at your fingertips. They stand out by offering fast, online account opening within minutes paired with modern, vibrant, user-centric banking experiences.
Who it is for
Individual personal account holders, sole traders, and business owners looking for simple, mobile-first digital banking.
Values
AccessibilitySpeed and EfficiencyDigital InnovationFinancial EmpowermentLook and feel
Rounded corners, spacious layout, modern fintech, friendly.
Reads as
modern fintechfriendlyaccessiblecleanvibrantRecurring motifs
rounded card containerspill-shaped tagssoft-cornered icon badges- Theme
- light
- Corners
- rounded
- Density
- spacious
- Borders
- solid
- Shadows
- subtle
- Gradients
- no
- Icons
- outlined
- Illustration
- line-art
- Photography
- full-color
- Imagery shows
- People enjoying lifestyle moments, hands holding smartphones showing the Starling mobile app, cozy setting with coffee
- Imagery composition
- Close-ups, natural action shots, warm light framing, app screens embedded into everyday lifestyle contexts
- Imagery grading
- Warm, natural tones with rich contrast and saturated highlights
Motion
Swift, responsive interactive transitions with subtle hover state feedback and long smooth easing curves.
Signature effects
Interactive button and card hover transitionsSmooth ease-out visual reveals on interactive elements- Intensity
- subtle
- Speed
- fast
- Easing
- Custom smooth ease-out curves paired with standard ease-in-out timing functions.
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Welcoming, Encouraging, Direct, Modern.
Tone
WelcomingEncouragingDirectModernVoice
ApproachableEmpoweringClearEfficientWords it uses
TransformManage your moneyFingertipsApply in minutesGood with moneyWords it avoids
Traditional bankingLegacy accountsBranch visitPaperwork- Calls to action
- Action-oriented and immediate, urging fast onboarding like 'Apply now' and simple utility like 'Log in'.
- Headline case
- sentence
- hero headline
- Warm, encouraging, and optimistic ('Good with money starts here.')
- meta description & feature copy
- Direct, benefit-driven, and focused on speed and ease ('Apply in minutes', 'at your fingertips')
- navigation & actions
- Concise, unambiguous, and task-oriented ('Apply now', 'Help', 'Log in')
The recordwhat we measured, and how sure we are
How the brand reads
Starling Bank is a digital challenger bank providing personal and business current accounts online and via mobile app. They help users effortlessly track, manage, and transform their daily financial health.
Known for
Mobile-first digital bankingFast online application processVibrant teal and deep purple brandingFee-free personal and business accountsDesign personality
Modern, sleek, and approachable light-mode presentation rooted in off-white backgrounds (#FCFBFA) paired with deep plum (#321E37) text and energetic bright mint teal accents (#19D3C5 / #50FFEB).
Design conventions
Light canvas with high-contrast dark typographyVibrant mint/teal call-to-action highlightingClean, rounded navigation and action buttonsSentence-case high-impact hero headingsWriting style
Direct, conversational, and outcome-focused sentence structures that emphasize speed, ease of use, and immediate action.
Audience, inferred
Tech-savvy consumers, freelancers, and small business owners seeking effortless digital money management.
Values, inferred
AccessibilitySpeed and EfficiencyDigital InnovationFinancial EmpowermentApplying the brand
Design slides primarily in light mode using an off-white background (#FCFBFA) with deep plum text (#321E37) for strong contrast and legibility. Reserve vibrant mint teal (#19D3C5 / #50FFEB) for callouts, metrics, key framing shapes, or active states. Keep copy brief, upbeat, and sentence-cased.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- NextJsVite
- Overall confidence
- 0.77
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (jsonld-org)Primary color extractedSecondary color extractedFonts found: AvanttCompany name found: Starling BankConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- font_availability
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/starlingbank.com
curl https://api.extractbrand.dev/v1/brands/starlingbank.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from starlingbank.com on . Own this brand? Claim it or report this page.