Sound Off
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Fonts
Headline setting
Sound Off
Set in our own face at their measurements — this page loads no brand fonts.
- Headline case
- uppercase
- Headline tracking
- wide
- Headline weight
- bold
Logo
The logo features a white medical cross and chevron symbol inside a green square badge, placed above the bold uppercase brand name 'SOUND OFF' and the tagline 'SUPPORTING THOSE WHO SERVED ON THEIR TERMS'.
Sampled from the mark
- Source
- header-img
- Lightness
- 0.78
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Sound Off is a nonprofit organization dedicated to removing barriers to mental healthcare for U.S. veterans and active service members. By providing an anonymous, secure platform, Sound Off connects individuals with licensed clinicians and trained peer supporters safely and confidentially. The organization bridges the gap between those in need and life-saving support through mission-driven community involvement and accessible mobile technology.
Who it is for
U.S. military veterans, active duty service members, licensed mental health clinicians, potential peer supporters, and donors.
Values
Anonymity & SecurityVeterans FirstPeer & Professional SupportAccessibilityLook and feel
Sharp corners, spacious layout, military-inspired, cause-driven.
Reads as
military-inspiredcause-drivenclinicalstructuredstarkRecurring motifs
numbered section columns (01 02 03 04)data donut chartshorizontal divider lines- Theme
- light
- Corners
- sharp
- Density
- spacious
- Borders
- solid
- Shadows
- none
- Gradients
- no
- Icons
- filled
- Illustration
- line-art
- Photography
- grayscale
- Imagery shows
- monochrome field of poppies or wildflowers
- Imagery composition
- wide header banner shot with high contrast monochrome detail
- Imagery grading
- black and white grayscale
Motion
Responsive UI interactions fade and scale softly across key navigation nodes to maintain a gentle, safe visual environment.
Signature effects
Hover transitions on navigation linksInteractive CTA state changesScroll-triggered content fadesLibraries detected
lottie- Intensity
- subtle
- Speed
- fast
- Easing
- smooth cubic-bezier ease-in-out curves with gentle snap transitions
- Scroll animations
- yes
- Hover effects
- yes
- Honours reduced motion
- no
Voice
The voice reads Compassionate, Supportive, Direct, Trustworthy.
Tone
CompassionateSupportiveDirectTrustworthyVoice
EmpatheticMission-drivenClearReassuringWords it uses
Get HelpGive HelpAnonymousSecure mental health supportDonate NowWords it avoids
StigmaPatient processingInstitutional intakeCommercial care- Calls to action
- Action-oriented and imperative verbs encouraging direct engagement (e.g., 'Get Help', 'Give Help', 'Donate Now').
- Headline case
- title
- navigation and CTAs
- Direct, clear, and action-focused.
- hero and mission copy
- Warm, welcoming, and compassionate.
The recordwhat we measured, and how sure we are
How the brand reads
Sound Off is a nonprofit platform offering anonymous, secure mental health support to U.S. veterans and service members. It connects users with licensed clinicians and trained peer supporters to overcome traditional barriers to care.
Known for
Anonymous veteran mental health supportPeer-to-peer veteran support networksSecure access to licensed cliniciansDesign personality
A grounded, welcoming light-mode visual design anchored in earthy forest greens and warm olive accents, balanced by high-contrast red CTA highlights.
Design conventions
Clear direct-action navigation labelsRole-segmented call-to-actions (Clinician vs Peer Supporter vs Sponsoring Organization)High-contrast functional CTA buttonsWriting style
Clear, direct, and supportive language using simple imperatives for navigation and empathetic narrative framing for mission storytelling.
Audience, inferred
U.S. veterans, active service members, mental health professionals, and mission-aligned donors.
Values, inferred
Anonymity & SecurityVeterans FirstCommunity-driven CareAccessibilityApplying the brand
Design slides with a light-mode layout using clean off-white backgrounds (#FEFEFE) and dark olive green typography (#3D532F). Use muted sage accents (#D2CF91) for container cards or secondary highlights, reserving vibrant crimson red (#D64330) strictly for focal CTA buttons and key callouts.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- WordPress
- Overall confidence
- 0.94
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (header-img)Primary color extractedSecondary color extractedFonts found: urw din, pt sansCompany name found: Sound OffNothing could fill
font_availabilityConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 23 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- accessibility.contrast_target
- 0.30
- contrast
- 0.30
- font_availability
- 0.30
- audience
- 0.85
- background
- 0.85
- brand_intelligence
- 0.85
- copywriting
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- palette
- 0.85
- positioning_statement
- 0.85
- primary
- 0.85
- secondary
- 0.85
- text
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/sound-off.com
curl https://api.extractbrand.dev/v1/brands/sound-off.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from sound-off.com on . Own this brand? Claim it or report this page.