Slack
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Also on the page · 6 colours
Fonts
- Headline case
- none
- Headline tracking
- tight
- Headline weight
- bold
Logo
on lightThe Slack logo consists of an octothorpe (hash symbol) formed by four overlapping rounded pills and speech bubbles in four distinct brand colors (yellow, green, blue, pink), paired with a bold sans-serif logotype.
Sampled from the mark
- Source
- header-img
- Lightness
- 0.03
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Slack provides an AI-powered work platform designed to centralize team communication and streamline project management. By combining channels, huddles, canvases, and automated workflows into a single ecosystem, it enables modern teams to collaborate frictionlessly with both human colleagues and AI agents. Slack sets itself apart by seamlessly uniting everyday tools, Salesforce data, and external partner communication inside a single secure workspace.
Who it is for
Modern enterprises, cross-functional teams, knowledge workers, and organizations seeking an integrated collaboration hub.
Values
ProductivityConnectednessAutomationFlexibilitySecurityLook and feel
Rounded corners, spacious layout, gradients, enterprise-tech, modern.
Reads as
enterprise-techmodernfriendlypolishedcolorfulRecurring motifs
soft background radial gradientsrounded card containersfull-width dark aubergine accent bands- Theme
- light
- Corners
- rounded
- Density
- spacious
- Borders
- solid
- Shadows
- subtle
- Gradients
- yes
- Icons
- outlined
- Illustration
- 3d
- Photography
- full-color
- Imagery shows
- software interfaces, UI mockups, workflow diagrams, subtle office scenarios
- Imagery composition
- centered software mockups inside rounded device frames, padded by soft colorful background glows
- Imagery grading
- bright, clean, vibrant, high-clarity tech UI rendering
Motion
Subtle and functional movement where the primary navigation slides linearly over 420ms alongside quick standard UI micro-interactions.
Signature effects
Primary navigation transform slide over 420msInteractive element hover transitionsLibraries detected
swiper- Intensity
- subtle
- Speed
- moderate
- Easing
- Smooth deceleration curves featuring standard ease-out timing.
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Approachable, Empowering, Professional, Efficient.
Tone
ApproachableEmpoweringProfessionalEfficientVoice
ClearDirectAction-orientedModernWords it uses
AI work platformflow of workworking smarterautomate workflowsconnect your toolsWords it avoids
siloedlegacy chatdisjointedmanual data entry- Calls to action
- Action-oriented imperative verbs encouraging immediate action, such as 'Start working smarter today'.
- Headline case
- sentence
- hero headline
- Bold and vision-driven, focusing on human and AI collaboration.
- navigation descriptions
- Functional, concise, and utility-focused explaining feature benefits.
- meta description
- Direct, benefit-packed call to action aiming at productivity gains.
The recordwhat we measured, and how sure we are
How the brand reads
Slack is an AI work platform that integrates messaging, tools, and automated workflows to help teams collaborate effectively.
Known for
Channel-based messagingAI productivity integrationWorkflow Builder automationSlack Connect external collaborationDesign personality
Clean, modern, and accessible light-mode interface dominated by bright white surfaces (#FEFEFE) complemented by signature deep aubergine accents (#441048, #611F69).
Design conventions
Light-theme primary canvas with high contrast dark textRich purple accent highlights for interactive elements and brand accentsStructured benefit-led menu dropdowns with descriptive microcopyWriting style
Concise, benefit-first sentence-case headlines pairing strong verb phrases ('Automate everyday tasks', 'Bring files into the flow of work') with direct statements.
Audience, inferred
Knowledge workers, product management teams, enterprise leaders, and modern digital organizations.
Values, inferred
ProductivityConnectednessAutomationFlexibilitySecurityApplying the brand
Design slides on a clean white background (#FEFEFE) using deep aubergine (#441048) for primary headers and key accents. Keep layouts spacious, highly structured, and readable, utilizing active verbs in titles and vibrant purple highlight containers for emphasis.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- Generic
- Overall confidence
- 0.74
- Font confidence
- 0.50
- Schema version
- v2
The score was built from
Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Salesforce Avant Garde, Salesforce SansCompany name found: SlackNothing could fill
font_availabilityConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- font_availability
- 0.30
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/slack.com
curl https://api.extractbrand.dev/v1/brands/slack.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from slack.com on . Own this brand? Claim it or report this page.