A stylized 3D diamond icon rendered in vibrant warm amber and yellow gradient facets with soft shadows.

Sketch

sketch.com · sampled · confidence 0.94 stale — sampled 36 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text

Fonts

Recklessdisplaycustom webfont
Headline case
none
Headline tracking
tight
Headline weight
medium
InterVariablebodycustom webfont
A stylized 3D diamond icon rendered in vibrant warm amber and yellow gradient facets with soft shadows.

A stylized 3D diamond icon rendered in vibrant warm amber and yellow gradient facets with soft shadows.

Source
header-img
Transparent
no

The page we read

The capture every value above was read from. Its top, at readable scale.

Sketch's site as it was sampled

The read

The company

Positioning

Sketch exists to give digital designers a powerful, focused workspace made specifically for their craft. Built by designers for designers, the platform seamlessly integrates vector design, interactive prototyping, real-time collaboration, and developer handoff into a unified environment. Sketch sets itself apart through a craftsman-first philosophy, prioritizing precision toolmaking and seamless workflows over bloated feature sets.

Who it is for

Digital product designers, UI/UX specialists, design system managers, and software development teams.

Values

Precision craftsmanshipDesigner-centric focusSeamless collaborationOpenness and integration

Look and feel

Rounded corners, spacious layout, gradients, editorial, modern.

Reads as

editorialmodernelegantcreativesoft

Recurring motifs

soft mesh ambient gradientssubtle line art geometric diamondfloating pill notifications
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
yes
Icons
outlined
Illustration
geometric
Photography
full-color
Imagery shows
macOS application interfaces, software UI mockups, designer portraits
Imagery composition
centered hero mockup with generous surrounding margins and soft background glows
Imagery grading
vibrant, clean, natural light with accurate display hues

Motion

Smooth and continuous ambient movement featuring slowly looping gradient textures, continuous logo marquees, and gentle linear fade-ins.

Signature effects

Looping infinite horizontal logo marqueeShimmering continuous background position animation on award badges and highlight cardsFade and rise entrance transition on main canvas assets over 800ms

Libraries detected

swiper
Intensity
subtle
Speed
moderate
Easing
Custom smooth cubic-beziers paired with steady linear continuous loops
Scroll animations
yes
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Welcoming, Focused, Confident, Craft-driven.

Tone

WelcomingFocusedConfidentCraft-driven

Voice

WarmDirectPrecision-mindedEmpathetic

Words it uses

PrecisionWork better, togetherBring ideas to lifeFrom design to codeDesigners, welcome home

Words it avoids

Enterprise suiteAll-in-one bloatSynergyDisruptive design solution
Calls to action
Action-oriented and descriptive feature pairings that link human outcomes with technical capabilities.
Headline case
sentence
hero headline
Warm, emotional, and welcoming ('Designers, welcome home.')
navigation subheadings
Outcome-focused and direct ('Create with precision', 'Bring ideas to life')
changelog and updates
Clear, concise, and product-focused ('New Web Command Bar and better notifications')
The recordwhat we measured, and how sure we are

How the brand reads

Sketch is a dedicated design platform providing vector editing, prototyping, continuous collaboration, and developer handoff tools for product designers.

Known for

Pioneering modern digital UI/UX design softwareNative, high-precision vector design toolsApple Design Award-winning craft and aesthetics

Design personality

Clean, light-mode aesthetic anchored by soft off-white surfaces, crisp typography, and restrained colorful accent highlights.

Design conventions

Light neutral canvas backgrounds (#F5F4F5)Subtle pastels for contextual accents and badgesClear, benefit-driven navigation calloutsMinimalist cards with soft ambient highlights

Writing style

Human-centric, evocative statements paired with clear, functional action verbs.

Audience, inferred

UI/UX product designers, design leads, and front-end development teams seeking clean, dedicated creation tools.

Values, inferred

Made for designers, by designersUncompromising precision and focusEffortless end-to-end collaboration

Applying the brand

Use a crisp, light-mode background (#F5F4F5) with high contrast text and soft pastel accents (#E6DDF5, #F0D4EF). Focus on generous whitespace, high-fidelity visual assets, and concise, empathetic headline copy.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.94
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Reckless, InterVariableCompany name found: Sketch

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.30
contrast
0.30
audience
0.85
background
0.85
brand_intelligence
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
secondary
0.85
text
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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  -H "Authorization: Bearer YOUR_API_KEY"
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