Semrush

semrush.com · sampled 2026-07-31 · confidence 0.77 stale — sampled 38 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

text

Fonts

Lazzer VFdisplaycustom webfont

Headline case: none
Headline tracking: normal
Headline weight: bold

Lazzerbodycustom webfont

Logo

Sampled from the mark

#202020#c0a0ff#c080ff#002000#202000

Source: jsonld-org
Lightness: 0.07
Transparent: no
Plate colour: #181d16

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Semrush exists to help businesses grow and measure their brand visibility across AI search, SEO, PPC, and social media channels. Designed for digital marketers, SEO specialists, and marketing teams, it offers comprehensive tools to manage online presence in one place. Semrush distinguishes itself by delivering actionable data and AI-driven search insights that provide brands with a decisive market edge.

Who it is for

Digital marketers, SEO specialists, content strategists, and marketing teams looking to expand online search presence.

Values

VisibilityData-Driven InsightComprehensive Reach

Look and feel

Sharp corners, spacious layout, utilitarian, functional.

Reads as

utilitarianfunctionalsecurity-focused

Theme: light
Corners: sharp
Density: spacious
Borders: solid
Shadows: subtle
Gradients: no
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: street scenes, buses, roads, traffic infrastructure
Imagery composition: grid of small square tiles
Imagery grading: natural, unedited, noisy

Motion

Functional and restrained, using swift hover state changes and simple element transitions over 300ms to 750ms.

Signature effects

interactive hover transitions on actionable elementscarousel slide transitions for feature cards

Libraries detected

swiper

Intensity: subtle
Speed: fast
Easing: linear and standard functional ease-out
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads confident, authoritative, action-oriented, direct.

Tone

confidentauthoritativeaction-oriented

Voice

directempoweringresults-focused

Words it uses

brand visibilityunfair advantageAI searchSEOPPC

Words it avoids

vanity metricsbasic analyticsguesswork

Calls to action: Direct, growth-focused imperative actions
Headline case: sentence

hero headline: Bold, high-impact aspirational statement
meta description: Authoritative and platform-oriented capabilities summary

The recordwhat we measured, and how sure we are

How the brand reads

Semrush is an all-in-one digital marketing platform that helps businesses maximize brand visibility across SEO, PPC, AI search, and social media.

Known for

SEO toolskeyword researchcompetitor analysisAI search visibility

Design personality

Clean, professional, and accessible light-mode layout structured around content density and quick utility.

Design conventions

Light background surface (#FFFFFF)Vibrant blue functional accent colors (#1C74E9, #0C6AE8)High contrast dark neutral typography (#333333)

Writing style

Uses punchy, confident headlines centered around competitive advantage and multi-channel reach.

Audience, inferred

Digital marketers, SEO specialists, content strategists, and growth marketing leaders.

Values, inferred

VisibilityData-Driven InsightComprehensive Reach

Applying the brand

Use a clean white canvas (#FFFFFF) with dark neutral body copy (#333333) and primary blue callouts (#1C74E9) for focal metrics, maintaining a light-theme presentation style.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.77
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color extractedFonts found: Lazzer VF, LazzerCompany name found: Semrush

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields

description: 0.00
industry: 0.00
logo_description: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
audience: 0.85
background: 0.85
brand_intelligence: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
motion: 0.85
name: 0.85
palette: 0.85
positioning_statement: 0.85
primary: 0.85
secondary: 0.85
text: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/semrush.com

curl https://api.extractbrand.dev/v1/brands/semrush.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from semrush.com on 2026-07-31. Own this brand? Claim it or report this page.