A circular green emblem depicting the letter 'M' in a bold block style, surrounded by circular text reading 'MULDER SCHOONMAAK HEERENVEEN' superimposed on a leaf macro background.

VOF Mulder Schoonmaak

schoon.frl · sampled · confidence 0.77 stale — sampled 42 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text

Fonts

Inter Tightdisplaygoogle

Headline setting

VOF Mulder Schoonmaak

Set in our own face at their measurements — this page loads no brand fonts.

Headline case
uppercase
Headline tracking
normal
Headline weight
bold
A circular green emblem depicting the letter 'M' in a bold block style, surrounded by circular text reading 'MULDER SCHOONMAAK HEERENVEEN' superimposed on a leaf macro background.

A circular green emblem depicting the letter 'M' in a bold block style, surrounded by circular text reading 'MULDER SCHOONMAAK HEERENVEEN' superimposed on a leaf macro background.

Sampled from the mark

#2080e0#ffffff#0080e0#c0e0ff#80c0e0
Source
body-img
Lightness
0.41
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

VOF Mulder Schoonmaak's site as it was sampled

The read

The company

Positioning

VOF Mulder Schoonmaak is a dedicated family-owned cleaning company with over 30 years of experience delivering professional sanitation services. They serve commercial clients, office spaces, and property owners seeking trustworthy, high-quality maintenance. Their unique strength lies in combining traditional family values and tight-knit teamwork with comprehensive, expert care across offices, glass, solar panels, and specialized floor maintenance.

Who it is for

Commercial property managers, office managers, and business owners looking for professional, recurring cleaning and exterior maintenance services.

Values

Vakmanschap (Craftsmanship)Betrouwbaarheid (Reliability)Familiegevoel (Family heritage)Grondigheid (Thoroughness)

Look and feel

Rounded corners, spacious layout, clean, eco-friendly.

Reads as

cleaneco-friendlyprofessionalapproachable

Recurring motifs

water droplet bubbleseco emblem overlay
Theme
light
Corners
rounded
Density
spacious
Borders
none
Shadows
subtle
Gradients
no
Illustration
none
Photography
full-color
Imagery shows
macro close-up of a green leaf covered with water droplets and soap bubbles
Imagery composition
tight cropping with natural focus and water droplets creating texture
Imagery grading
vibrant green and fresh aquatic tones

Motion

Simple and subtle reveal animations where key titles, service cards, and buttons fade in smoothly across 400ms linear transitions as the page loads.

Signature effects

Headline and body text single opacity fade-inService item grid card fade reveal on loadCTA button hover state transition
Intensity
subtle
Speed
moderate
Easing
Linear simple fades with snappy hover transitions on interactive elements.
Scroll animations
no
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Professional, Welcoming, Direct, Trustworthy.

Tone

ProfessionalWelcomingDirectTrustworthy

Voice

ApproachableDown-to-earthReliable

Words it uses

FamiliebedrijfVakbekwameOfferte aanvragenKantoor & sanitairGlas & kozijnen

Words it avoids

DisruptiveSynergyHyper-scalableAI-driven
Calls to action
Direct action-oriented commands, occasionally fully capitalized for high visibility (e.g., 'OFFERTE AANVRAGEN', 'verder kijken op de website').
Headline case
sentence
hero headline
Warm and welcoming introduce statement ('Welkom bij...')
service listings
Practical, clear, and focused on specific functional benefits
CTA
Direct, functional call to request a quote
The recordwhat we measured, and how sure we are

How the brand reads

VOF Mulder Schoonmaak is a Dutch family-run business with over 30 years of experience providing professional cleaning services for offices, commercial buildings, windows, solar panels, and floors.

Known for

Office and sanitary cleaningWindow washing and frame maintenanceFloor care and solar panel cleaningFamily business heritage with 30+ years of experience

Design personality

Clean, pragmatic, and approachable light-mode design framed by natural light green and trustworthy blue accents.

Design conventions

Light neutral backgrounds (#F1F1EF)Clear service card layout blocksProminent quote request CTA buttons in vibrant blue (#137ADC)Natural green accents emphasizing freshness and hygiene

Writing style

Clear, direct, and pragmatic Dutch copy emphasizing experience, team quality, and explicit service offerings.

Audience, inferred

Dutch business owners, facilities directors, and office managers requiring dependable commercial cleaning.

Values, inferred

Vakmanschap (Expertise)Betrouwbaarheid (Dependability)Klantgerichtheid (Customer focus)

Applying the brand

Use a crisp, light background palette dominated by soft off-white (#F1F1EF) and soft neutral greys. Utilize trustworthy blue (#137ADC) for primary actions and key focal points, balanced with fresh greens (#8EBF71) for highlights and callout cards. Maintain simple, direct headline typography with practical, clear bullet points.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.77
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (body-img)Primary color extractedSecondary color extractedFonts found: Inter TightCompany name found: VOF Mulder Schoonmaak

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.30
contrast
0.30
audience
0.85
background
0.85
brand_intelligence
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
secondary
0.85
text
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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