SAP
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Fonts
Logo
on lightSampled from the mark
- Source
- apple-touch-icon
- Lightness
- 0.18
- Transparent
- yes
The read
The company
Positioning
SAP provides market-leading enterprise software and technology solutions designed to help businesses become intelligent and sustainable enterprises. They serve organizations of all sizes across every industry, offering comprehensive cloud, platform, and sustainability tools. Their solution ecosystem stands out by driving end-to-end digital transformation, operational efficiency, and sustainable business growth globally.
Who it is for
Global enterprise leaders, IT directors, operations executives, and organizations seeking digital transformation and cloud software solutions.
Values
InnovationSustainabilityIntelligenceEnterprise GrowthMotion
Responsive and functional UI transitions that subtlely elevate hover states and content reveals.
Signature effects
200ms UI hover state transitions1600ms ambient background keyframe loops- Intensity
- subtle
- Speed
- fast
- Easing
- custom cubic-bezier curve with slight spring or overshoot
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Professional, Authoritative, Forward-looking, Corporate.
Tone
ProfessionalAuthoritativeForward-lookingCorporateVoice
ConfidentEnterprise-focusedStrategicClearWords it uses
intelligent enterprisesustainable enterprisecloud solutionsmarket-leading softwarebusiness applicationsWords it avoids
cheapdisruptive hackquick fixbasicfreemium- Calls to action
- Direct and exploratory, encouraging users to discover and evaluate enterprise software solutions.
- Headline case
- title
- hero headline
- Authoritative and strategic, emphasizing industry leadership and enterprise intelligence.
- meta description
- Comprehensive and value-driven, focusing on sustainability and scalable solutions.
The recordwhat we measured, and how sure we are
How the brand reads
SAP develops market-leading business application software and cloud technology solutions for global enterprise clients.
Known for
ERP softwareEnterprise cloud platformsDigital transformationSupply chain and sustainability softwareDesign personality
Clean, structured, and modern corporate aesthetic emphasizing gray tones and clear hierarchical structure.
Design conventions
High-contrast corporate layoutStandard accessible skip navigation linksCorporate copyright footersClean gray typography (#545454)Writing style
Direct, professional enterprise copy focused on business capabilities, intelligence, and sustainability outcomes.
Audience, inferred
C-suite executives, IT leaders, and business unit heads at mid-market and enterprise companies.
Values, inferred
InnovationSustainabilityIntelligenceScaleApplying the brand
Use a light-mode layout structured with clear hierarchy, ample whitespace, dark charcoal body text (#545454), and sharp corporate blue or gray accents. Keep slides professional, uncluttered, and enterprise-ready.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- Generic
- Overall confidence
- 0.73
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (apple-touch-icon)Primary color extractedSecondary color not foundFonts found: slickCompany name found: SAPNothing could fill
visual_stylefirst_impressionConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- logo_description
- 0.00
- tagline
- 0.00
- visual_style
- 0.00
- accessibility.contrast_target
- 0.30
- contrast
- 0.30
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- copywriting
- 0.85
- font_availability
- 0.85
- fonts
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/sap.com
curl https://api.extractbrand.dev/v1/brands/sap.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from sap.com on . Own this brand? Claim it or report this page.