The RTL logo consists of three bold capital letters 'R', 'T', and 'L' set inside three distinct colored rectangular blocks arranged horizontally.

rtl.de

rtl.de · sampled · confidence 0.63 stale — sampled 42 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
text

Fonts

fontRtlUniteddisplaycustom webfont
Headline case
none
Headline tracking
normal
Headline weight
bold
The RTL logo consists of three bold capital letters 'R', 'T', and 'L' set inside three distinct colored rectangular blocks arranged horizontally.

The RTL logo consists of three bold capital letters 'R', 'T', and 'L' set inside three distinct colored rectangular blocks arranged horizontally.

Sampled from the mark

#2a08b5#ffffff#6f0bed#ec33ec
Source
inline-svg
Lightness
0.35
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

rtl.de's site as it was sampled

The read

The company

Positioning

RTL.de serves a broad German audience by delivering real-time news, entertainment highlights, and lifestyle updates in one centralized hub. Designed for everyday consumers and TV enthusiasts across Germany, the platform connects audiences with popular broadcast series, streaming titles, and breaking news. What sets RTL.de apart is its comprehensive integration of the entire RTL network ecosystem—spanning VOX, NITRO, and RTL+—offering instant access to both live television and on-demand media.

Who it is for

Mainstream German television viewers, news consumers, and streaming audiences seeking daily updates and entertainment.

Values

AccessibilityEntertainment FocusCurrentnessBroad Appeal

Look and feel

Sharp corners, dense layout, editorial, journalistic.

Reads as

editorialjournalisticstructuredbolddynamic

Recurring motifs

multi-colored rectangular blocksdark top navigation bar
Theme
light
Corners
sharp
Density
dense
Borders
solid
Shadows
elevated
Gradients
no
Icons
outlined
Illustration
none
Photography
full-color
Imagery shows
news photography, political figures, television personalities, topical events
Imagery composition
tight cropping, editorial framing, photojournalistic style
Imagery grading
natural, journalistic color balance

Motion

Content cards and carousel elements shift smoothly with functional hover transitions and responsive slide movements across news features.

Signature effects

Carousel slider transitionsHover elevation on interactive content cards200ms-300ms UI micro-interactions

Libraries detected

swiper
Intensity
subtle
Speed
fast
Easing
ease-out and ease-in-out curve transitions
Scroll animations
no
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Informative, Accessible, Dynamic, Direct.

Tone

InformativeAccessibleDynamicDirect

Voice

PopularClearFamiliarEngaging

Words it uses

NachrichtenTV-ProgrammLive-TV auf RTL+Ganze SendungenMeistgesucht

Words it avoids

Niche technical jargonB2B corporate proseOverly formal academic phrasing
Calls to action
Direct and action-oriented navigation prompts focused on accessing content immediately.
Headline case
sentence
hero headline
Impactful and emotionally resonant German news messaging
navigation and program listings
Direct, clean, and content-centric category labels
meta tags
Friendly, welcoming, and comprehensive service summary
The recordwhat we measured, and how sure we are

How the brand reads

RTL.de is a major German digital media portal providing daily news, lifestyle updates, sports coverage, and streaming access to the RTL broadcasting group's TV shows.

Known for

GZSZDschungelcampRTL Aktuell newsRTL+ streaming

Design personality

A dense, high-energy media layout that feels dark-mode, editorial, and immediate.

Design conventions

Dense content grid layoutHigh-contrast headline hierarchyProminent red primary accentsQuick category tag filters

Writing style

Concise, familiar German phrases using sentence-case headlines and popular show titles to drive immediate user engagement.

Audience, inferred

German-speaking mass audience interested in current affairs, daily soaps, reality TV, and streaming entertainment.

Values, inferred

AccessibilityEntertainment FocusCurrentnessBroad Appeal

Applying the brand

Use a high-contrast dark aesthetic featuring dark gray backgrounds (#646464, #212427) offset with vibrant red accents (#FA002E) for primary highlights and CTAs. Keep content layouts highly structured with bold headline typography and clear media-tile grids.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
NextJsVite
Overall confidence
0.63
Font confidence
1.00
Schema version
v2

The score was built from

Logo not foundPrimary color extractedSecondary color extractedFonts found: fontRtlUnitedCompany name found: rtl.de

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
background
0.85
brand_intelligence
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
secondary
0.85
text
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/rtl.de

curl https://api.extractbrand.dev/v1/brands/rtl.de \
  -H "Authorization: Bearer YOUR_API_KEY"
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