Roblox

roblox.com · sampled 2026-08-04 · confidence 0.54 stale — sampled 31 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

background

surface

Also on the page · 11 colours

--dark-mode-action-over-media-foreground

--dark-mode-surface-300

#201b17

#351712

--color-extended-pink-100

--color-extended-pink-1000

--color-extended-pink-1100

--color-extended-pink-1300

--color-extended-pink-1400

--color-extended-pink-300

--color-extended-pink-400

Fonts

Builder Extendeddisplaycustom webfont

Headline setting

Roblox

Set in our own face at their measurements — this page loads no brand fonts.

Headline case: uppercase
Headline tracking: normal
Headline weight: extrabold

Builder Sansbodycustom webfont

Logo

The Roblox wordmark is rendered in bold white geometric typography featuring a tilted square tilt in the 'O's, creating a signature blocky aesthetic.

Sampled from the mark

#ffffff#000000#e0e0e0#202020#606060

Source: jsonld-org
Lightness: 0.92
Transparent: yes
Plate colour: #ffffff

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Roblox exists to power a global virtual platform where people can create, share, and play together in user-generated 3D worlds. Serving millions of players, creators, and developers worldwide, it provides the tools and infrastructure to build immersive social experiences. Roblox distinguishes itself by offering an infinite, community-driven universe where imagination defines the experience.

Who it is for

Gamers, youth, young adults, digital creators, and game developers worldwide.

Values

Co-creationInfinite ImaginationGlobal CommunityImmersive Connection

Look and feel

Rounded corners, balanced layout, gaming, immersive.

Reads as

gamingimmersiveplayfuldark-modemodular

Recurring motifs

tilted card mosaic gridfloating dark overlay card

Theme: dark
Corners: rounded
Density: balanced
Borders: solid
Shadows: elevated
Gradients: no
Icons: outlined
Illustration: 3d
Photography: full-color
Imagery shows: screenshots and character art from various Roblox games and virtual experiences
Imagery composition: tilted grid collage creating a dynamic dynamic background mosaic
Imagery grading: vibrant, high contrast, saturated game graphics set against dark overlay

Motion

Snappy and responsive interactions with dynamic pop and quick hover elevation effects across UI components.

Signature effects

Elastic button hover transitionsQuick card fade and scale effects on focus

Intensity: subtle
Speed: fast
Easing: Responsive spring-like cubic curves and quick ease-out transitions
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Energetic, Welcoming, Imaginative, Community-focused.

Tone

EnergeticWelcomingImaginativeCommunity-focused

Voice

EncouragingPlayfulInclusiveDirect

Words it uses

Virtual universeCreateShare experiencesGlobal communityImmersive experiences

Words it avoids

BoringSingle-playerRestrictedTraditional video game

Calls to action: Action-oriented and inviting, encouraging direct participation like 'Join millions' or 'Discover'.
Headline case: sentence

The recordwhat we measured, and how sure we are

How the brand reads

Roblox is an online platform and storefront where users play games and create digital experiences created by other users.

Known for

User-generated gamesMetaverse experiencesRoblox Studio game developmentAvatars and virtual economy

Design personality

Sleek and immersive dark-mode UI that prioritizes high-contrast content thumbnails, vibrant accents, and playful interactive states.

Design conventions

Dark mode dominance (#050404)High-contrast card grid layoutsVibrant interactive primary actionsMinimal chrome surrounding media-heavy experience cards

Writing style

Action-driven, inclusive, and highly imaginative language emphasizing freedom, social play, and boundless discovery.

Audience, inferred

Global youth, gamers, social game creators, and independent developers.

Values, inferred

Co-creationInfinite ImaginationGlobal CommunityImmersive Connection

Applying the brand

Design slides in a dark aesthetic using deep charcoal (#050404, #141518) backgrounds. Use bright primary accent colors like royal blue (#335FFF) or vivid green (#01854B) for highlights and callouts, keeping light text (#F7F7F8) crisp and highly readable against dark surfaces.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.54
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (jsonld-org)Primary color not foundSecondary color not foundFonts found: Builder Extended, Builder SansCompany name found: Roblox

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/roblox.com

curl https://api.extractbrand.dev/v1/brands/roblox.com \
  -H "Authorization: Bearer YOUR_API_KEY"

Read the quickstart

Or sample your own site →

Sampled from roblox.com on 2026-08-04. Own this brand? Claim it or report this page.