The Redis wordmark in its signature stylized cursive-like red script font with rounded, connected letterforms.

Redis

redis.io · sampled · confidence 0.53 stale — sampled 34 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
accent
background
surface
text
Also on the page · 7 colours
#3b515b
#a5abae
--hyper-10
#0073e6
--primary-button-bg-hover
--primary-button-border-hover
--hyper-04

Fonts

primaryFontdisplaycustom webfont

Headline setting

Redis

Set in our own face at their measurements — this page loads no brand fonts.

Headline case
uppercase
Headline tracking
normal
Headline weight
extrabold
Space Groteskbodycustom webfont
The Redis wordmark in its signature stylized cursive-like red script font with rounded, connected letterforms.

The Redis wordmark in its signature stylized cursive-like red script font with rounded, connected letterforms.

Sampled from the mark

#ff4438
Source
inline-svg
Lightness
0.26
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

Redis's site as it was sampled

The read

The company

Positioning

Redis provides high-performance, real-time data infrastructure designed for modern applications and AI agents. By offering lightning-fast in-memory data processing through Redis Enterprise, the platform enables developers to power complex, ultra-low-latency workloads. Redis sets itself apart by combining beloved developer simplicity with enterprise-grade scalability and real-time responsiveness.

Who it is for

Developers, software engineers, and enterprise architects building real-time applications, AI agents, and high-throughput data systems.

Values

Developer-First PerformanceReal-Time SpeedEnterprise ReliabilityModern Innovation

Look and feel

Rounded corners, spacious layout, developer, modern.

Reads as

developermodernhigh-contrasttechnicalbold

Recurring motifs

monospace section labelsdark terminal card containersfaint geometric grid overlays
Theme
dark
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
no
Icons
outlined
Illustration
none

Motion

Continuous background momentum anchored by steady marquee tickers and smooth interactive UI micro-transitions.

Signature effects

Looping marquee text tickersSubtle 200ms to 400ms hover transitions on clickable elementsSmooth ease-out reveals
Intensity
moderate
Speed
moderate
Easing
Linear infinite scrolling combined with standard cubic-bezier ease-out curves for UI elements.
Scroll animations
no
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Developer-friendly, Confident, Energetic, Modern.

Tone

Developer-friendlyConfidentEnergeticModern

Voice

AuthoritativeApproachableDirectPlayful

Words it uses

Real-time dataBlazing fastRedis EnterpriseAgents & appsDeveloper-loved

Words it avoids

Legacy databaseSlow queriesBatch processing
Calls to action
Action-oriented and direct, focusing on immediate developer enablement and getting started quickly.
Headline case
sentence
hero headline
Playful and modern, referencing emerging trends like AI agents with conversational phrasing.
meta description
Energetic, community-focused, and action-driven emphasizing speed and developer trust.
The recordwhat we measured, and how sure we are

How the brand reads

Redis delivers an ultra-fast, real-time database platform used by millions of developers to power high-performance applications and modern AI agents.

Known for

In-memory data performanceBlazing-fast caching and key-value storageDeveloper-loved ecosystemHigh-scale Redis Enterprise

Design personality

Dark, sleek, and developer-focused, blending deep slate backgrounds with vibrant accent highlights.

Design conventions

Dark mode aesthetic (#091B23 canvas)High-contrast call-to-action buttonsHorizontal continuous marquees for metrics and proof pointsTechnical yet clean typography

Writing style

Concise, punchy, and modern; leverages developer language like 'blazing fast apps' alongside current tech paradigms like 'agents'.

Audience, inferred

Software developers, backend engineers, and enterprise technology leaders.

Values, inferred

Developer JoyUnmatched VelocityScalable Power

Applying the brand

Use a deep navy/slate canvas (#091B23) as the primary background color with crisp white text (#FFFFFF) for high contrast. Incorporate energetic accents like Redis red (#E4291E) or vibrant highlighters (#DCFF1E) for key stats, focal points, and action callouts.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
NextJsVite
Overall confidence
0.53
Font confidence
1.00
Schema version
v2

The score was built from

Logo not foundPrimary color extractedSecondary color not foundFonts found: primaryFont, Space GroteskCompany name found: Redis

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/redis.io

curl https://api.extractbrand.dev/v1/brands/redis.io \
  -H "Authorization: Bearer YOUR_API_KEY"
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Sampled from redis.io on . Own this brand? Claim it or report this page.