Redis
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Also on the page · 7 colours
Fonts
Headline setting
Redis
Set in our own face at their measurements — this page loads no brand fonts.
- Headline case
- uppercase
- Headline tracking
- normal
- Headline weight
- extrabold
Logo
The Redis wordmark in its signature stylized cursive-like red script font with rounded, connected letterforms.
Sampled from the mark
- Source
- inline-svg
- Lightness
- 0.26
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.

The read
The company
Positioning
Redis provides high-performance, real-time data infrastructure designed for modern applications and AI agents. By offering lightning-fast in-memory data processing through Redis Enterprise, the platform enables developers to power complex, ultra-low-latency workloads. Redis sets itself apart by combining beloved developer simplicity with enterprise-grade scalability and real-time responsiveness.
Who it is for
Developers, software engineers, and enterprise architects building real-time applications, AI agents, and high-throughput data systems.
Values
Developer-First PerformanceReal-Time SpeedEnterprise ReliabilityModern InnovationLook and feel
Rounded corners, spacious layout, developer, modern.
Reads as
developermodernhigh-contrasttechnicalboldRecurring motifs
monospace section labelsdark terminal card containersfaint geometric grid overlays- Theme
- dark
- Corners
- rounded
- Density
- spacious
- Borders
- solid
- Shadows
- subtle
- Gradients
- no
- Icons
- outlined
- Illustration
- none
Motion
Continuous background momentum anchored by steady marquee tickers and smooth interactive UI micro-transitions.
Signature effects
Looping marquee text tickersSubtle 200ms to 400ms hover transitions on clickable elementsSmooth ease-out reveals- Intensity
- moderate
- Speed
- moderate
- Easing
- Linear infinite scrolling combined with standard cubic-bezier ease-out curves for UI elements.
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Developer-friendly, Confident, Energetic, Modern.
Tone
Developer-friendlyConfidentEnergeticModernVoice
AuthoritativeApproachableDirectPlayfulWords it uses
Real-time dataBlazing fastRedis EnterpriseAgents & appsDeveloper-lovedWords it avoids
Legacy databaseSlow queriesBatch processing- Calls to action
- Action-oriented and direct, focusing on immediate developer enablement and getting started quickly.
- Headline case
- sentence
- hero headline
- Playful and modern, referencing emerging trends like AI agents with conversational phrasing.
- meta description
- Energetic, community-focused, and action-driven emphasizing speed and developer trust.
The recordwhat we measured, and how sure we are
How the brand reads
Redis delivers an ultra-fast, real-time database platform used by millions of developers to power high-performance applications and modern AI agents.
Known for
In-memory data performanceBlazing-fast caching and key-value storageDeveloper-loved ecosystemHigh-scale Redis EnterpriseDesign personality
Dark, sleek, and developer-focused, blending deep slate backgrounds with vibrant accent highlights.
Design conventions
Dark mode aesthetic (#091B23 canvas)High-contrast call-to-action buttonsHorizontal continuous marquees for metrics and proof pointsTechnical yet clean typographyWriting style
Concise, punchy, and modern; leverages developer language like 'blazing fast apps' alongside current tech paradigms like 'agents'.
Audience, inferred
Software developers, backend engineers, and enterprise technology leaders.
Values, inferred
Developer JoyUnmatched VelocityScalable PowerApplying the brand
Use a deep navy/slate canvas (#091B23) as the primary background color with crisp white text (#FFFFFF) for high contrast. Incorporate energetic accents like Redis red (#E4291E) or vibrant highlighters (#DCFF1E) for key stats, focal points, and action callouts.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- NextJsVite
- Overall confidence
- 0.53
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo not foundPrimary color extractedSecondary color not foundFonts found: primaryFont, Space GroteskCompany name found: RedisConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- font_availability
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/redis.io
curl https://api.extractbrand.dev/v1/brands/redis.io \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from redis.io on . Own this brand? Claim it or report this page.