A stylized chevron-like lettermark composed of two upward-pointing, rounded geometric shapes that form an 'A' or 'Q' apex.

Interactive Proposals & Analytics

qwilr.com · sampled · confidence 0.94 stale — sampled 38 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text

Fonts

calibredisplaycustom webfont
Headline case
none
Headline tracking
tight
Headline weight
bold
A stylized chevron-like lettermark composed of two upward-pointing, rounded geometric shapes that form an 'A' or 'Q' apex.

A stylized chevron-like lettermark composed of two upward-pointing, rounded geometric shapes that form an 'A' or 'Q' apex.

Source
header-img
Transparent
no

The page we read

The capture every value above was read from. Its top, at readable scale.

Interactive Proposals & Analytics's site as it was sampled

The read

The company

Positioning

Qwilr empowers sales and agency teams to replace flat documents with modern, interactive web-based proposals and quotes. By combining real-time buyer analytics with embedded payment options and deep CRM integrations, Qwilr accelerates sales velocity and improves win rates. It allows businesses to leave static PDFs behind and present a sleek, modern buying experience that makes competitor proposals look outdated.

Who it is for

B2B sales leaders, account executives, and agency operations managers looking to modernize their proposal process and track buyer engagement.

Values

Speed & EfficiencyModern Buyer ExperienceData-Driven SellingSeamless Integration

Look and feel

Rounded corners, spacious layout, gradients, modern, dark-mode.

Reads as

moderndark-modetechglowingpolished

Recurring motifs

glowing purple radial gradientssubtle star particlescard grid bordersintegration logo grids
Theme
dark
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
yes
Icons
outlined
Illustration
3d
Photography
full-color
Imagery shows
headshots of professionals, modern office architectural structures, digital proposal UI mockups
Imagery composition
rounded card frames, centered portraits, full bleed mockup previews
Imagery grading
natural tone portraits paired with rich purple-tinted backgrounds and vibrant digital UI elements

Motion

Subtle ambient looping and slow background transitions complement crisp interactive hover effects.

Signature effects

Looped opacity fades over 1000ms on feature elementsUltra-slow ambient background shifts or continuous transforms over 40000msResponsive hover transitions on action elements
Intensity
subtle
Speed
moderate
Easing
linear looping paired with quick UI transition curves
Scroll animations
no
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Confident, Direct, Results-oriented, Competitive.

Tone

ConfidentDirectResults-orientedCompetitive

Voice

BoldAuthoritativePersuasiveModern

Words it uses

Interactive proposalsReal-time buyer analyticsClose deals fasterBoost deal velocity

Words it avoids

PDFsStatic documentsPaper quotesManual sign-off
Calls to action
Action-driven and time-bound, emphasizing quick trial onboarding like 'Start your free 14-day trial'.
Headline case
sentence
hero headline
Bold, punchy, and provocatively competitive ('Make your competitors’ proposals look primitive')
meta description / feature copy
Benefit-led, analytical, and conversion-focused ('Boost deal velocity', 'real-time buyer analytics')
The recordwhat we measured, and how sure we are

How the brand reads

Qwilr is an interactive proposal and document platform that helps sales teams transform static PDFs into web-based experiences complete with payment collection and real-time tracking.

Known for

Interactive digital proposalsIn-document payments with QwilrPayDeep CRM integrations with HubSpot and SalesforceReal-time buyer engagement analytics

Design personality

Deep, mysterious dark-mode aesthetic dominated by rich midnight purple and indigo, projecting modern sophistication and high-end software capability.

Design conventions

Dark-mode background surfacesVibrant high-contrast CTA buttonsIntegration logo clouds showcasing partner ecosystemClear, outcome-focused hero copy

Writing style

Sharp, punchy headline claims that challenge legacy methods, paired with benefit-rich descriptive text highlighting speed, analytics, and closing deals.

Audience, inferred

B2B sales leaders, agency owners, and revenue operations teams looking to modernize proposal workflows and accelerate close rates.

Values, inferred

Speed & EfficiencyModern Buyer ExperienceData-Driven SellingSeamless Integration

Applying the brand

Design slides in dark mode using rich deep purple (#11044A) as the primary background color. Use clean, high-contrast light text and lavender accent tones for highlights. Maintain high-impact, provocative headline copy paired with structured product feature grids.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
NextJsVite
Overall confidence
0.94
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: calibreCompany name found: Interactive Proposals & Analytics

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
background
0.85
brand_intelligence
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
secondary
0.85
text
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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curl https://api.extractbrand.dev/v1/brands/qwilr.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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