PlanetScale

planetscale.com · sampled 2026-08-04 · confidence 0.43 stale — sampled 32 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

Fonts

ui sans serifdisplay

ui monospacebody

Logo

Source: inline-svg
Transparent: yes

The read

The company

Positioning

PlanetScale provides high-performance cloud hosting for Vitess and Postgres databases to help engineering teams scale seamlessly. Built for high-growth technical organizations, it eliminates the operational complexity and performance bottlenecks of database scaling. PlanetScale differentiates itself by delivering the world's fastest and most scalable serverless database infrastructure.

Who it is for

Software engineers, database administrators, and technical leadership at high-growth or enterprise tech companies.

Values

PerformanceScalabilityDeveloper ExperienceReliability

Motion

Snappy and functional UI responsiveness with brief 150ms transitions on interactive elements like buttons and navigation links.

Signature effects

150ms hover state transitions on interactive controls

Intensity: minimal
Speed: fast
Easing: standard ease-in-out curves for quick feedback
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Technical, Confident, Direct, Authoritative.

Tone

TechnicalConfidentDirectAuthoritative

Voice

ExpertPreciseClear

Words it uses

World's fastestMost scalableCloud databasesVitessPostgresMigrate

Words it avoids

Easy-peasyNo-codeSimple setup for beginners

Calls to action: Direct, task-oriented action verbs such as 'Migrate' or 'Documentation'.
Headline case: sentence

hero headline: Bold, ambitious, and statement-driven
navigation: Functional, concise, and developer-focused

The recordwhat we measured, and how sure we are

How the brand reads

PlanetScale is a cloud database platform providing fast, scalable cloud hosting for Vitess and Postgres.

Known for

Vitess cloud hostingServerless PostgresHigh-performance database scaling

Design personality

Sleek, dark-mode technical elegance with a focus on speed and developer utility.

Design conventions

Dark theme background (#111111)High-contrast white typographySubtle gray accents (#A1A1A1)Minimalist hero layout

Writing style

Uses bold, superlative claims grounded in technical terms ('world's fastest', 'Vitess and Postgres') and direct, imperative navigation labels.

Audience, inferred

Developers, CTOs, and backend engineers looking for high-scalability database solutions.

Values, inferred

PerformanceScalabilityDeveloper ExperienceReliability

Applying the brand

Use a dark-mode palette dominated by deep charcoal (#111111) with crisp white headlines and light gray body text (#A1A1A1). Keep layouts sparse, precise, and tech-forward with minimal decorative clutter.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.43
Font confidence: 0.50
Schema version: v2

The score was built from

Logo not foundPrimary color extractedSecondary color extractedFonts found: ui sans serif, ui monospaceCompany name found: PlanetScale

Nothing could fill

visual_stylefont_availabilityfirst_impression

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 19 fields

description: 0.00
industry: 0.00
logo_description: 0.00
tagline: 0.00
visual_style: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
font_availability: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
fonts: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
voice: 0.85

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curl https://api.extractbrand.dev/v1/brands/planetscale.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from planetscale.com on 2026-08-04. Own this brand? Claim it or report this page.