Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Also on the page · 3 colours
Fonts
- Headline case
- none
- Headline tracking
- tight
- Headline weight
- bold
Logo
A stylized red circle containing a white script 'P' shaped like a pin, accompanied by the wordmark 'Pinterest' in a custom, clean serif typeface.
Sampled from the mark
- Source
- apple-touch-icon
- Lightness
- 0.17
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Pinterest provides a visual discovery platform designed to help everyday creators, planners, and lifestyle enthusiasts explore and organize creative inspiration. The platform serves users looking for actionable everyday ideas—from cooking and interior design to fashion and DIY projects. Unlike social networks focused on newsfeeds and status updates, Pinterest distinguishes itself as a visual search engine focused on personal inspiration and future planning.
Who it is for
Everyday creators, lifestyle enthusiasts, home decorators, home cooks, and individuals looking for visual inspiration and project ideas.
Values
InspirationCreativityDiscoveryPersonalizationLook and feel
Rounded corners, spacious layout, vibrant, modern.
Reads as
vibrantmodernvisualplayfulmodularRecurring motifs
rounded floating cardsmasonry photo gridsinteractive visual tags- Theme
- light
- Corners
- rounded
- Density
- spacious
- Borders
- none
- Shadows
- subtle
- Gradients
- no
- Icons
- outlined
- Illustration
- none
- Photography
- full-color
- Imagery shows
- lifestyle, fashion, home decor, beauty, food, and creative DIY projects
- Imagery composition
- grid layouts, overlapping masonry cards, floating elements, close-ups with rich textures
- Imagery grading
- bright, saturated, warm, natural lighting
Voice
The voice reads Welcoming, Inspiring, Simple, Action-oriented.
Tone
WelcomingInspiringSimpleAction-orientedVoice
ApproachableEncouragingDirectWords it uses
DiscoverInspirationIdeas to tryRecipesStyleWords it avoids
NewsfeedStatus updateViralAlgorithm- Calls to action
- Action-oriented and verb-first, inviting users to discover, try, or save ideas.
- Headline case
- sentence
The recordwhat we measured, and how sure we are
How the brand reads
Pinterest is a visual discovery and search engine designed to help people find and save creative ideas for recipes, home decor, style, and everyday projects.
Known for
Visual mood boardsRecipe and DIY discoveryLifestyle inspirationIconic signature red accent colorDesign personality
Clean, light-mode design with high-contrast text and warm neutral backgrounds, driven by vibrant red action accents.
Design conventions
Minimalist light-mode canvasHigh-contrast black typography on crisp off-white backgroundsVibrant red primary CTAs (#E60023)Card-based visual grid layoutsWriting style
Concise, welcoming, and action-driven, using listed categories and explicit invitations to explore.
Audience, inferred
Lifestyle seekers, DIYers, home cooks, decorators, and shoppers looking for visual ideas.
Values, inferred
InspirationCreativityDiscoveryPersonalizationApplying the brand
Use a light-mode layout dominated by clean off-white backgrounds (#FEFEFD) and deep charcoal text (#010101). Reserve the vibrant brand red (#E60023) strictly for key focal points, callout boxes, or primary action buttons to match the platform's visual accent style.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- Generic
- Overall confidence
- 0.73
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (apple-touch-icon)Primary color extractedSecondary color not foundFonts found: Pin SansCompany name found: PinterestNothing could fill
font_availabilityConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- motion
- 0.00
- tagline
- 0.00
- font_availability
- 0.30
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/pinterest.com
curl https://api.extractbrand.dev/v1/brands/pinterest.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from pinterest.com on . Own this brand? Claim it or report this page.