OpenAI
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Fonts
Logo
- Source
- inline-svg
- Transparent
- yes
The read
The company
Positioning
OpenAI is an AI research and deployment company dedicated to developing artificial general intelligence that solves human-level problems. They serve consumers, businesses, enterprise organizations, and developers through cutting-edge frontier models and scalable API platforms. OpenAI differentiates itself by leading the frontier of AI research while maintaining a strong commitment to safe deployment and foundational accessibility.
Who it is for
Developers, enterprises, business leaders, researchers, and everyday consumers looking for AI assistance.
Values
Frontier IntelligenceSafety & AlignmentScalabilityAccessibilityMotion
Smooth and functional reveals: elements transition softly over moderate durations to maintain focus on content.
Signature effects
smooth hover transitions on interactive cards and buttonstypewriter text reveal effectssubtle ease-out fade-ins for content sections- Intensity
- subtle
- Speed
- moderate
- Easing
- smooth cubic-bezier ease-out and gentle linear flows with occasional typewriter step effects
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Direct, Ambitious, Intelligent, Clean.
Tone
DirectAmbitiousIntelligentCleanVoice
AuthoritativeHelpfulForward-lookingMinimalistWords it uses
Frontier intelligenceResearchDeploymentAPI PlatformTry ChatGPTWords it avoids
GimmickCheapRevolutionary hackAutomated bot- Calls to action
- Action-oriented and inviting, starting with direct verbs like 'Try ChatGPT' or 'Learn about ChatGPT'.
- Headline case
- sentence
- hero headline
- Ambitious and visionary, setting high expectations around frontier capability
- product interface
- Conversational, direct, and helpful ('What can I help with?')
- navigation and links
- Clear, concise, and structured by user role and offering
The recordwhat we measured, and how sure we are
How the brand reads
OpenAI is an artificial intelligence research and deployment company focused on building safe and beneficial artificial general intelligence.
Known for
ChatGPTFrontier AI researchDeveloper APIsAGI developmentDesign personality
Clean, understated, minimalist, and focused on function and high readability.
Design conventions
Minimalist typographic hierarchyHigh contrast accent colors against dark or neutral backgroundsActionable prompt barsClear reading-time metadata for articlesWriting style
Clear, concise, sentence-case headlines that open with helpful questions or ambitious declarations without unnecessary hype.
Audience, inferred
Developers, technical decision-makers, researchers, enterprise executives, and consumers.
Values, inferred
Frontier IntelligenceSafety & AlignmentScalabilityAccessibilityApplying the brand
Use a crisp, dark or light neutral base with clean sans-serif typography, using vibrant green accents (#0ACD51 / #5DD135) sparingly for emphasis. Focus slides on bold, direct statements and keep visuals uncluttered.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- NextJsVite
- Overall confidence
- 0.33
- Font confidence
- 0.50
- Schema version
- v2
The score was built from
Logo not foundPrimary color extractedSecondary color not foundFonts found: OpenAI Sans, KaTeX_AMSCompany name found: OpenAINothing could fill
visual_stylefont_availabilityfirst_impressionConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- logo_description
- 0.00
- tagline
- 0.00
- visual_style
- 0.00
- accessibility.contrast_target
- 0.30
- contrast
- 0.30
- font_availability
- 0.30
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- copywriting
- 0.85
- fonts
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/openai.com
curl https://api.extractbrand.dev/v1/brands/openai.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from openai.com on . Own this brand? Claim it or report this page.