Secure Identity for Employees, Customers, and AI

okta.com · sampled 2026-08-04 · confidence 0.94 stale — sampled 36 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

text

Also on the page · 7 colours

#dedcd9

#34312d

#b792bb

#6c33df

#5917ee

--theme-ui-colors-primaryLight

--theme-ui-colors-secondaryLight

Fonts

Season Mixdisplay

Headline case: none
Headline tracking: normal
Headline weight: regular

Aeonikbodycustom webfont

Logo

on dark

The wordmark 'okta' in a clean, geometric lowercase sans-serif font, accompanied by an abstract circular icon composed of radiating segments or a segmented ring.

Sampled from the mark

#ffffff

Source: header-img
Lightness: 1.00
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Okta provides secure access, authentication, and automation for workforce, customer, and AI identity needs. By placing identity at the center of modern business security and growth, Okta enables organizations to securely connect employees, customers, and autonomous systems. Their platform offers scalable, enterprise-grade identity solutions that balance robust protection with frictionless user experience.

Who it is for

Enterprise IT leaders, CISOs, security engineers, developers, and technology executives managing identity and access management.

Values

Security-firstTrust & ComplianceEnterprise ScalabilityCustomer-centric Innovation

Look and feel

Rounded corners, spacious layout, gradients, enterprise, editorial.

Reads as

enterpriseeditorialmoderntrustedpolished

Recurring motifs

product UI card overlaysvibrant gradient backdropspill-shaped tags

Theme: light
Corners: rounded
Density: spacious
Borders: solid
Shadows: subtle
Gradients: yes
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: diverse professionals in modern workplace settings, conference speakers, Formula 1 racing cars
Imagery composition: shallow depth of field, medium portraits, product UI overlays integrated into realistic environments
Imagery grading: warm ambient lighting contrasted with vivid digital blues and purples

Motion

Refined and smooth reveals: interactive elements transition fluidly using standardized timing curves to maintain executive clarity.

Signature effects

Interactive button hover state transitionsSmooth layout block reveals on load

Intensity: subtle
Speed: fast
Easing: Standard ease-in-out and cubic-bezier transition curves
Scroll animations: no
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Authoritative, Direct, Professional, Modern.

Tone

AuthoritativeDirectProfessionalModern

Voice

ConfidentExpertConciseReassuring

Words it uses

Secure IdentityAuthenticationAutomationSecures AIIdentity platform

Words it avoids

Password hackCheap authSimple login toolBasic security

Calls to action: Direct, action-oriented, and clear, encouraging exploration or enterprise contact.
Headline case: sentence

hero headline: Bold, brief, and forward-looking ('Okta secures AI')
meta description: Comprehensive, technical, and benefit-focused

The recordwhat we measured, and how sure we are

How the brand reads

Okta is an enterprise identity and access management platform that secures connections between employees, customers, and AI applications.

Known for

Single Sign-On (SSO)Multi-Factor Authentication (MFA)Customer Identity (Auth0)Enterprise Identity Governance

Design personality

Clean, light-mode enterprise clarity with strong electric-blue CTAs, high-contrast typography, and structured hierarchy.

Design conventions

Off-white neutral backgrounds (#FDFDF9)Dark charcoal typography (#1C1C1B)Vibrant blue action buttons (#0131FF / #4C08F6)Minimalist top navigation with global region selection

Writing style

Ultra-concise, subject-verb headlines supported by clear descriptive statements placing identity at the core of enterprise technology.

Audience, inferred

CISOs, IT Operations Directors, Security Engineers, and Enterprise Software Architects.

Values, inferred

Security-firstTrust & ComplianceEnterprise ScalabilityCustomer-centric Innovation

Applying the brand

Use an off-white background (#FDFDF9) as the primary slide deck canvas with crisp dark text (#1C1C1B). Accent key takeaways and buttons using electric blue (#0131FF or #3F59E4). Maintain clean typography, generous white space, and brief, high-impact headlines.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.94
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Season Mix, AeonikCompany name found: Secure Identity for Employees, Customers, and AI

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
font_availability: 0.30
accessibility.contrast_target: 0.85
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
contrast: 0.85
copywriting: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/okta.com

curl https://api.extractbrand.dev/v1/brands/okta.com \
  -H "Authorization: Bearer YOUR_API_KEY"

Read the quickstart

Or sample your own site →

Sampled from okta.com on 2026-08-04. Own this brand? Claim it or report this page.