Notion

notion.com · sampled 2026-08-04 · confidence 0.83 stale — sampled 32 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

background

surface

text

Also on the page · 4 colours

#e3e3e2

#b0b2b8

#eed3cd

#b7d4ef

Fonts

NotionInterdisplaycustom webfont

Headline case: none
Headline tracking: tight
Headline weight: bold

Logo

A stylized black box enclosing a white capital letter 'N' with clean, geometric sans-serif proportions.

Sampled from the mark

#ffffff#000000#808080#202020#404040

Source: apple-touch-icon
Lightness: 0.66
Transparent: no
Plate colour: #ffffff

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Notion exists to unify human expertise and artificial intelligence into a single connected workspace. Designed for modern teams and enterprises, it enables users to search across apps, build custom agents, and automate operational busywork. By integrating docs, projects, and knowledge bases with advanced AI capabilities, Notion empowers teams to move faster and think together seamlessy.

Who it is for

Modern digital teams, enterprise organizations, and knowledge workers seeking to consolidate tools and automate workflows.

Values

EmpowermentSeamless IntegrationEfficiencyIntelligence

Look and feel

Rounded corners, spacious layout, playful, clean.

Reads as

playfulcleanmodernwhimsicalstructured

Recurring motifs

hand-drawn vector avatars floating around UI framesrounded card containerspastel feature cards

Theme: light
Corners: rounded
Density: spacious
Borders: solid
Shadows: subtle
Gradients: no
Icons: outlined
Illustration: hand-drawn
Photography: full-color
Imagery shows: software UI mockups, real-world customer portraits, digital workspace interfaces
Imagery composition: card-framed UI mockups, layered interface cutouts, centered customer highlight cards
Imagery grading: natural, bright, balanced color grading inside app mockups and photo cards

Motion

Smooth, structured load-in sequences where interactive agent components and graphic elements enter over linear transitions, complemented by continuous looping marquees.

Signature effects

Translating and scaling entrance animations for agent graphics and task componentsContinuous slow-looping marquee for social proofScroll-triggered feature reveals

Intensity: moderate
Speed: fast
Easing: Crisp cubic-bezier timing paired with functional linear entrance transitions
Scroll animations: yes
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Modern, Efficient, Empowering, Clear.

Tone

ModernEfficientEmpoweringClear

Voice

Productivity-focusedCollaborativeDirectInnovative

Words it uses

AgentsAutomate busyworkEnterprise SearchThink togetherCentralize your knowledge

Words it avoids

Manual inputSiloed dataContext switchingLegacy software

Calls to action: Direct action-oriented links with arrow indicators, such as 'See what’s new →' and 'Notion App →'.
Headline case: sentence

hero headline: Visionary, punchy, and collaborative
navigation labels: Direct, feature-driven, and benefit-oriented
meta description: Action-focused, concise, and value-driven

The recordwhat we measured, and how sure we are

How the brand reads

Notion provides an AI-powered workspace where teams can write docs, track projects, search across tools, and build custom agents to automate busywork.

Known for

All-in-one workspaceAI meeting notesCustom AI agentsConnected knowledge base

Design personality

Clean, light-mode minimal aesthetic dominated by soft off-white canvas spaces with vivid blue functional accents and warm muted highlight tones.

Design conventions

Light neutral backgroundsBlue primary accent buttonsStructured modular navigation gridsHigh-contrast black typography

Writing style

Short, direct sentences that frame complex productivity tools as effortless human-AI collaboration opportunities.

Audience, inferred

Knowledge workers, modern startups, product teams, and enterprise organizations seeking a unified workspace.

Values, inferred

EmpowermentSeamless IntegrationEfficiencyIntelligence

Applying the brand

Utilize an off-white background (#FAF9F9) as the primary surface. Keep layouts crisp and spacious, using vibrant vibrant blue (#0075DE) sparingly for primary callouts or active states, paired with dark neutral text.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: NextJsVite
Overall confidence: 0.83
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (apple-touch-icon)Primary color extractedSecondary color extractedFonts found: NotionInterCompany name found: Notion

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.85
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
contrast: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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GET /v1/brands/notion.com

curl https://api.extractbrand.dev/v1/brands/notion.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from notion.com on 2026-08-04. Own this brand? Claim it or report this page.