Nike.com

nike.com · sampled 2026-08-04 · confidence 0.84 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

accent

background

surface

Also on the page · 9 colours

#949b9c

#b48b90

#748188

#9b6673

#cea9ad

--podium-cds-color-pink-50

--podium-cds-color-pink-100

--podium-cds-color-pink-200

--podium-cds-color-pink-300

Fonts

Nike Futura NDdisplaycustom webfont

Headline setting

Nike.com

Set in our own face at their measurements — this page loads no brand fonts.

Headline case: uppercase
Headline tracking: normal
Headline weight: extrabold

Helvetica Now Textbodycustom webfont

Logo

The iconic Nike Swoosh, a fluid, curved geometric checkmark conveying motion and speed.

Source: header-img
Transparent: no

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Nike exists to bring inspiration and innovation to every athlete in the world. By delivering innovative footwear, apparel, and athletic experiences, Nike empowers individuals to push performance boundaries. Their distinct blend of cutting-edge product design, cultural relevance, and high-impact branding sets them apart globally.

Who it is for

Athletes, fitness enthusiasts, sneaker collectors, and fashion-conscious consumers worldwide.

Values

InnovationPerformanceInspirationAthlete Empowerment

Look and feel

Pill corners, spacious layout, athletic, bold.

Reads as

athleticboldeditorialmodernenergetic

Recurring motifs

bold block typography over video/photo overlaystop notification bar with high-contrast accent text

Theme: light
Corners: pill
Density: spacious
Borders: none
Shadows: none
Gradients: no
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: lifestyle portraits, young women wearing grey fleece hoodies, salon interior, editorial styling
Imagery composition: full-bleed hero photography, centered subject, low-angle storytelling frame
Imagery grading: warm pink background tones contrasted with cool muted grey apparel

Motion

Subtle and functional reveals: background colours shift smoothly and navigation menu items expand cleanly across a gentle timing line.

Signature effects

Background colour transition over 500msMerchandise menu text and layout expansion over 650msHover state transitions on interactive links

Intensity: subtle
Speed: moderate
Easing: Smooth linear and ease transitions alongside standard cubic-bezier curves
Scroll animations: no
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Inspiring, Bold, Direct, Athletic.

Tone

InspiringBoldDirectAthletic

Voice

AuthoritativeEmpoweringPunchy

Words it uses

InnovativeStudio FleeceAir Force 1Air MaxJordanPegasus

Words it avoids

CheapDiscountBasicStandard

Calls to action: Direct, punchy, and product-driven callouts
Headline case: upper

hero headline: Bold, punchy, and modern in all-caps
product navigation: Direct, clean, and category-focused

The recordwhat we measured, and how sure we are

How the brand reads

Nike designs, develops, and markets premium athletic footwear, apparel, equipment, and accessories worldwide. They are dedicated to inspiring athletes through continuous product innovation and cultural leadership.

Known for

Iconic athletic footwear (Air Force 1, Air Max, Jordan)Innovative sportswear and fleece collectionsHigh-impact global sports marketing and athlete sponsorships

Design personality

Clean, bold, and light-mode focused, balancing off-white neutral surfaces with muted rose and slate accents.

Design conventions

All-caps bold hero typographyMinimalist light background layout (#F9F9F8)Product-first visual presentation and navigation grid

Writing style

Short, powerful statement headlines in uppercase paired with direct, descriptive product metadata.

Audience, inferred

Athletes, sports fans, lifestyle trendsetters, and active individuals looking for performance gear and iconic sportswear.

Values, inferred

InnovationInspirationPerformanceAthlete Empowerment

Applying the brand

Use a crisp light-mode background (#F9F9F8) with dark neutral text (#101011) for high legibility. Introduce muted dusty-rose (#BB9297, #985F6D) and slate (#8E9799) as accent hues for highlight cards or subtle visual dividers. Maintain strong typographic hierarchy with bold, uppercase headlines for key takeaway slides.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: NextJsVite
Overall confidence: 0.84
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color not foundFonts found: Nike Futura ND, Helvetica Now TextCompany name found: Nike.com

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.85
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
contrast: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/nike.com

curl https://api.extractbrand.dev/v1/brands/nike.com \
  -H "Authorization: Bearer YOUR_API_KEY"

Read the quickstart

Or sample your own site →

Sampled from nike.com on 2026-08-04. Own this brand? Claim it or report this page.