Next brand colours, fonts and logo

next.co.uk · sampled 2026-08-04 · confidence 0.53 stale — sampled 41 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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The kit

Brand colours

Click a colour to copy its hex.

primary

text

Fonts

azo sansdisplaycustom webfont

benton sansbody

Logo

on dark

Source: inline-svg
Transparent: yes

The read

The company

Positioning

Next exists to provide accessible fashion, home products, and beauty items for the whole family through a comprehensive online catalog. Serving everyday UK shoppers looking for high convenience and lifestyle essentials, they offer clothing, furniture, and branded merchandise in one place. What sets Next apart is their strong retail logistics network, highlighted by next-day delivery and hassle-free returns.

Who it is for

Everyday consumers, families, and online shoppers looking for fashion, homeware, beauty, and children's apparel.

Values

AccessibilityConvenienceReliabilityFamily Focus

Motion

Functional and rapid retail transitions that emphasize quick responsiveness during browsing, such as swift button and navigation hover states.

Signature effects

Quick card hover transitionsInstant menu state changes

Intensity: subtle
Speed: fast
Easing: linear and short ease timing
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Accessible, Direct, Practical, Family-friendly.

Tone

AccessibleDirectPracticalFamily-friendly

Voice

ClearRetail-focusedConvenientApproachable

Words it uses

Next day deliveryFree returnsLatestFavouritesShop now

Words it avoids

BespokeCoutureExclusive accessHaute

Calls to action: Direct, action-oriented retail calls to action usually starting with verbs like Shop Now.
Headline case: upper

hero headline: Bold, high-impact seasonal phrasing in uppercase
meta description: Informative, practical benefit-led overview listing products and logistics terms
navigation: Simple, single-word categorical navigation labels

The recordwhat we measured, and how sure we are

How the brand reads

Next is a major UK multinational clothing, footwear, and home products retailer offering online shopping across a wide array of high-street and designer brands.

Known for

Next-day deliveryFamily fashionSchoolwear and kids clothingHomeware and furniture

Design personality

Clean, high-contrast black-and-white retail aesthetic focused on clear navigation and product imagery presentation.

Design conventions

Clear top-level navigation by categoryUppercase promo headlinesBenefit-driven metadata (delivery, returns)

Writing style

Direct, utility-first retail messaging with short uppercase headlines and straightforward product descriptions.

Audience, inferred

Everyday consumers, parents, and households seeking fashion, beauty, and home goods with reliable delivery.

Values, inferred

AccessibilityConvenienceReliabilityFamily Focus

Applying the brand

Use a clean light-mode layout with crisp black typography (#000000) on plain white backgrounds (#FFFFFF). Focus slides on clear imagery grid layouts and bold uppercase titles.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.53
Font confidence: 1.00
Schema version: v2

The score was built from

Logo not foundPrimary color extractedSecondary color not foundFonts found: azo sans, benton sansCompany name found: Next

Nothing could fill

visual_stylefont_availabilityfirst_impression

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 19 fields

description: 0.00
industry: 0.00
logo_description: 0.00
tagline: 0.00
visual_style: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
font_availability: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
fonts: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
voice: 0.85

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curl https://api.extractbrand.dev/v1/brands/next.co.uk \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from next.co.uk on 2026-08-04. Own this brand? Claim it or report this page.