New Relic

newrelic.com · sampled 2026-08-04 · confidence 0.63 stale — sampled 36 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

text

Also on the page · 9 colours

#e2e1d5

--color-text

#7a7c76

#a8edea

#0b0d26

#89c0c0

--color-link-hover

--color-link-active

--button-bg-color--danger

Fonts

Mona Sansdisplay

Headline case: none
Headline tracking: tight
Headline weight: extrabold

Logo

The New Relic logo features a geometric emblem composed of a stylized lowercase 'n' inside a hexagonal/polygonal outline, paired with a modern sans-serif wordmark.

Sampled from the mark

#e5e4d8

Source: inline-svg
Lightness: 0.77
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

New Relic exists to provide comprehensive stack visibility and intelligence to modern engineering and operations teams. By correlating telemetry across entire tech ecosystems using AI-driven insights, the platform enables organizations to resolve issues at scale and minimize mean time to resolution (MTTR). What sets New Relic apart is its ability to connect telemetry directly to business metrics, protecting the enterprise bottom line before incidents impact end users.

Who it is for

DevOps engineers, SREs, software developers, and engineering leadership looking to reduce MTTR and monitor enterprise infrastructure.

Values

Intelligent automationOperational efficiencyProactive problem-solvingFull-stack transparency

Look and feel

Pill corners, spacious layout, gradients, developer-centric, high-contrast.

Reads as

developer-centrichigh-contrastmoderntechnicalbold

Recurring motifs

multi-color pixelated band dividersnetwork graph visualizationstopo line patternsuppercase tag badges

Theme: dark
Corners: pill
Density: spacious
Borders: solid
Shadows: none
Gradients: yes
Icons: outlined
Illustration: geometric

Motion

Continuous, steady streaming: ticker banners slowly slide horizontally across the screen while micro-interactions provide instant feedback.

Signature effects

Continuous horizontal ticker scroll for business categoriesLong-duration linear looping containersSubtle hover transitions on key components

Intensity: subtle
Speed: moderate
Easing: Linear continuous loops mixed with smooth cubic-bezier ease-out curves
Scroll animations: no
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Technical, Authoritative, Data-driven, Enterprise-focused.

Tone

TechnicalAuthoritativeData-drivenEnterprise-focused

Voice

PreciseSolutions-orientedConfidentDirect

Words it uses

AI-powered observabilityTelemetry correlationIsolate root causeReduce MTTRResolves issues at scale

Words it avoids

Basic monitoringSimple dashboardsLegacy log managementManual troubleshooting

Calls to action: Direct, high-contrast action calls pointing toward immediate technical utility.
Headline case: sentence

hero headline: Business-impact focused and outcome-driven
meta description: Technical, precise, and metric-oriented (focusing on telemetry and MTTR)

The recordwhat we measured, and how sure we are

How the brand reads

New Relic is an AI-powered observability platform that correlates telemetry data across entire technology stacks to help enterprise software teams rapidly pinpoint root causes and minimize downtime.

Known for

Full-stack observabilityApplication performance monitoring (APM)Reducing MTTR through AI telemetry correlation

Design personality

High-tech dark mode aesthetic with deep charcoal backgrounds (#060D0F), accented by vibrant neon green (#1CE783) callouts and soft teal (#A5E7E5) details, evoking a modern security-ops command center.

Design conventions

Dark-theme dominant UI (#060D0F)High-contrast neon green CTA highlightsTechnical jargon combined with quantitative business outcomesContinuous horizontal marquees for proof points

Writing style

Concise, technical, and benefit-oriented, connecting engineering metrics (MTTR, telemetry) directly to business financial health (bottom line).

Audience, inferred

Software engineers, SREs, DevOps managers, and enterprise IT executives.

Values, inferred

Intelligent automationProactive resolutionFull-stack visibility

Applying the brand

Design slides with a dark-mode foundation (#060D0F background), using off-white (#F0F0E4) for readable body text and vibrant green (#1CE783) or blue (#003ECC) for key metrics and accent elements. Maintain a modern, data-dense layout with precise typography and clear hierarchy.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.63
Font confidence: 1.00
Schema version: v2

The score was built from

Logo not foundPrimary color extractedSecondary color extractedFonts found: Mona SansCompany name found: New Relic

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
font_availability: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from newrelic.com on 2026-08-04. Own this brand? Claim it or report this page.