Netflix Ireland

netflix.com · sampled 2026-08-04 · confidence 0.84 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

background

surface

Also on the page · 6 colours

#3b3b39

#1d162c

#0f1120

#30334d

#4e4c64

#3860be

Fonts

Netflix Sansdisplaycustom webfont

Headline case: none
Headline tracking: normal
Headline weight: extrabold

Logo

The iconic 'NETFLIX' wordmark rendered in a curved, modern sans-serif typography with distinct red coloration, featuring a subtle convex arch along the bottom edge.

Sampled from the mark

#e50914

Source: header-img
Lightness: 0.17
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Netflix exists to entertain the world by delivering seamless streaming access to an unlimited library of films, TV series, and original content. Serving global consumers across a vast array of connected devices, Netflix makes world-class entertainment accessible anytime, anywhere. What sets the platform apart is its rich, personalized entertainment experience offered through an effortless, frictionless interface.

Who it is for

Everyday consumers and households looking for convenient, on-demand streaming entertainment across smart TVs, mobile devices, consoles, and computers.

Values

Unlimited accessFrictionless convenienceUbiquitous availabilityEntertainment choice

Look and feel

Rounded corners, spacious layout, gradients, cinematic, bold.

Reads as

cinematicboldmodernimmersiveentertainment

Recurring motifs

Curved dividing red/purple glow linenumbered top 10 rank overlays

Theme: dark
Corners: rounded
Density: spacious
Borders: solid
Shadows: none
Gradients: yes
Icons: filled
Illustration: 3d
Photography: full-color
Imagery shows: Movie posters, television show key art, character stills, and title typography thumbnails
Imagery composition: Grid of portrait video cards, layered hero backdrop collage, and large stylized rank numbers overlaying media posters
Imagery grading: Vibrant, high-contrast, saturated promotional entertainment imagery

Motion

Subtle ambient shifting: background containers smoothly cycle background colors over 4000ms while scroll-triggered triggers reveal content.

Signature effects

looping background color transitionscroll-triggered content reveals

Intensity: subtle
Speed: slow
Easing: linear continuous looping curves
Scroll animations: yes
Hover effects: no
Honours reduced motion: yes

Voice

The voice reads Direct, Inviting, Bold, Accessible.

Tone

DirectInvitingBoldAccessible

Voice

ConfidentClearDirect

Words it uses

UnlimitedWatchStreamFilmsSeries

Words it avoids

CableBroadcastDownload feesContract

Calls to action: Action-oriented and direct, encouraging immediate viewing and discovery.
Headline case: sentence

hero headline: Bold, direct statement emphasizing limitless entertainment
meta description: Utility-focused, highlighting device compatibility and broad options

The recordwhat we measured, and how sure we are

How the brand reads

Netflix is a global streaming platform providing on-demand access to a massive library of films, series, and original entertainment across virtually any internet-connected device.

Known for

Binge-worthy original seriesOn-demand streamingSignature red and dark interfacePersonalized recommendations

Design personality

Cinematic and immersive dark-mode aesthetic dominated by deep black (#040404) and highlighted with high-contrast signature brand red (#E50914).

Design conventions

High-contrast white typography on dark charcoal and black backgroundsBold red call-to-action buttonsMinimalist hero headlines focused on key user benefitCinematic poster-style imagery

Writing style

Uses extremely succinct, benefit-first sentence structures with high-frequency verbs like 'watch' and 'stream'.

Audience, inferred

Global consumers and entertainment seekers looking for effortless access to movies and TV shows across mobile, web, and TV devices.

Values, inferred

Unlimited accessFrictionless convenienceUbiquitous availabilityEntertainment choice

Applying the brand

Design slides with a true dark-mode palette using deep black (#040404) or dark charcoal as the primary surface background. Use vibrant Netflix Red (#E50914) sparingly for key focal points or callouts, and clean white text for high legibility. Maintain minimal background noise to create a cinematic, theater-like focus on visual elements.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.84
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color not foundFonts found: Netflix SansCompany name found: Netflix Ireland

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from netflix.com on 2026-08-04. Own this brand? Claim it or report this page.