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microsoft.com · sampled 2026-07-31 · confidence 0.83 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

background

surface

Fonts

Segoe UI Variable Textdisplay

Headline case: none
Headline tracking: normal
Headline weight: semibold

Logo

The iconic four-color Microsoft logo, consisting of four small vibrant squares arranged in a 2x2 grid representing red, green, blue, and yellow next to sans-serif brand typography.

Source: favicon
Transparent: no

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Microsoft exists to empower every person and every organization on the planet to achieve more. Serving consumers, small businesses, and enterprise organizations, Microsoft delivers an integrated ecosystem of software, hardware, and AI tools spanning productivity, operating systems, and entertainment. The brand sets itself apart by combining scalable infrastructure with widely accessible end-user technology tailored for both personal and professional environments.

Who it is for

Consumers, small business owners, enterprise professionals, and gamers seeking unified software, hardware, and AI productivity tools.

Values

EmpowermentAccessibilityInnovationProductivityVersatility

Look and feel

Rounded corners, spacious layout, gradients, clean, modern.

Reads as

cleanmodernaccessiblecorporatefriendly

Recurring motifs

soft light blue gradient backgroundspill-shaped action togglesrounded content cards

Theme: light
Corners: rounded
Density: spacious
Borders: none
Shadows: subtle
Gradients: yes
Icons: outlined
Illustration: 3d
Photography: full-color
Imagery shows: hardware devices, software UI mockups, lifestyle product photography, people using technology
Imagery composition: centered hero placements, high contrast card imagery, generous white space surrounding product renders
Imagery grading: vibrant, high clarity, natural light, rich contrast

Motion

Calm, structured entrance reveals where headings, navigation blocks, and tab containers fade and slide into place sequentially on page load.

Signature effects

opacity and transform fade-in on store headings over 500mstabs block entrance slide over 670mssmooth hover state transitions on interactive elements

Intensity: subtle
Speed: moderate
Easing: linear entrance fades with subtle spring-like cubic-bezier transitions
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Professional, Accessible, Helpful, Direct.

Tone

ProfessionalAccessibleHelpfulDirect

Voice

EmpoweringClearStructuredAction-oriented

Words it uses

Find what you need fasterAI-poweredPersonalSmall BusinessSupport

Words it avoids

GimmickyOverly casualJargon-heavy

Calls to action: Direct, functional label-style navigation and clear action phrases.
Headline case: sentence

navigation bar: Direct, product-focused, and organized
store section heading: Welcoming, personal, and conversational
feature headline: Benefit-driven and clear

The recordwhat we measured, and how sure we are

How the brand reads

Microsoft is a global technology company providing software platforms, personal computers, cloud services, and AI solutions for work and personal life.

Known for

WindowsMicrosoft 365TeamsCopilotSurfaceXbox

Design personality

Clean, accessible, light-mode interface with structured layouts and subtle functional animations.

Design conventions

Light gray neutral backgroundsMicrosoft signature brand blue accentsGrid-aligned tabbed navigationAccessible text hierarchy

Writing style

Clear, welcoming, and benefit-led sentence-case phrasing that guides users quickly to relevant solutions.

Audience, inferred

Consumers, small business owners, enterprise professionals, and gamers.

Values, inferred

EmpowermentAccessibilityInnovationProductivityVersatility

Applying the brand

Use a clean light-mode layout with #F9FAFB as the dominant slide background. Apply #0067B8 blue for key highlights, headers, and primary focus areas, balanced by light cool gray accent containers for structured content blocks.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.83
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (favicon)Primary color extractedSecondary color extractedFonts found: Segoe UI Variable TextCompany name found: Your request has been blocked. This could be due to several reasons.

Nothing could fill

font_availabilitytext

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 23 fields

description: 0.00
industry: 0.00
tagline: 0.00
text: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
font_availability: 0.30
audience: 0.85
background: 0.85
brand_intelligence: 0.85
copywriting: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
palette: 0.85
positioning_statement: 0.85
primary: 0.85
secondary: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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GET /v1/brands/microsoft.com

curl https://api.extractbrand.dev/v1/brands/microsoft.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from microsoft.com on 2026-07-31. Own this brand? Claim it or report this page.