Meltwater

meltwater.com · sampled 2026-07-31 · confidence 0.94 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

Fonts

GT Walsheim Prodisplaycustom webfont

Headline case: none
Headline tracking: tight
Headline weight: bold

Logo

The logo features a stylized angular bracket mark with a central dot, resembling an eye or target inside code brackets, followed by the wordmark 'Meltwater' in a clean sans-serif typeface.

Source: header-img
Transparent: no

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Meltwater exists to transform massive volumes of global media, social, and AI signals into clear, actionable intelligence. Designed for executive leaders and communications professionals, the platform filters real-time digital noise to empower faster, confident decision-making. Meltwater sets itself apart through its deep data coverage and purpose-built suite of AI insights that turn surface-level monitoring into strategic enterprise growth.

Who it is for

Enterprise leaders, PR executives, marketing directors, and communications teams who require media intelligence and social analytics.

Values

Actionable IntelligenceData IntegrityCustomer ConfidenceContinuous Innovation

Look and feel

Pill corners, spacious layout, modern, corporate.

Reads as

moderncorporatecleandata-drivenapproachable

Recurring motifs

rounded dashboard cardspill-shaped buttonshigh-level metrics UI components

Theme: light
Corners: pill
Density: spacious
Borders: none
Shadows: none
Gradients: no
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: social media post previews, landscape imagery inside content cards
Imagery composition: cropped within rounded software UI cards, framed by analytics widgets
Imagery grading: natural, crisp, vibrant

Motion

Subtle and functional reveals: desktop navigation items shift color on interaction while hero text elements smoothly fade opacity and translate in place.

Signature effects

Desktop navigation link color transition over 200msText element fade and slide animation over 4800ms loopOpacity pulse on status spans over 1000ms

Libraries detected

gsap

Intensity: subtle
Speed: fast
Easing: Standard ease and subtle cubic-bezier curves for UI hovers with linear loops for continuous indicators
Scroll animations: no
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Professional, Authoritative, Strategic, Direct.

Tone

ProfessionalAuthoritativeStrategicDirect

Voice

ConfidentClearInsightful

Words it uses

Actionable intelligenceMedia signalsAI signalsConfident decisions

Words it avoids

Social listening hacksCheap analyticsRaw data dump

Calls to action: Direct, value-oriented action statements.
Headline case: sentence

hero headline: Punchy, authoritative, and direct.
meta description: Comprehensive, professional, and benefit-driven.

The recordwhat we measured, and how sure we are

How the brand reads

Meltwater provides global media monitoring, social listening, and AI-driven analytics to help businesses track brand health and market signals.

Known for

Media monitoringSocial listening platformPR and communications analyticsAI market intelligence

Design personality

Clean, light-mode corporate tech aesthetic grounded in cool slate background tones with deep teal accent colors.

Design conventions

Light neutral backgrounds (#F7F9FA)Deep teal accents for calls to action (#1D7070, #00A7A5)High-contrast dark typography (#161616)Minimalist, content-focused layout

Writing style

Uses short, high-impact statements focusing on outcomes like actionable intelligence and fast, confident decision-making.

Audience, inferred

C-suite executives, PR managers, communications directors, and enterprise marketing specialists.

Values, inferred

Actionable IntelligenceData IntegrityCustomer ConfidenceContinuous Innovation

Applying the brand

Use a light background palette (#F7F9FA) with sharp black body copy (#161616). Apply deep teal (#1D7070) for primary headers or major structural blocks, and bright teal (#00A7A5) sparingly for emphasis and callout cards. Maintain high whitespace ratios and concise sentence-case titles.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: NextJsVite
Overall confidence: 0.94
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: GT Walsheim ProCompany name found: Meltwater

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.85
audience: 0.85
background: 0.85
brand_intelligence: 0.85
contrast: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
palette: 0.85
positioning_statement: 0.85
primary: 0.85
secondary: 0.85
text: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/meltwater.com

curl https://api.extractbrand.dev/v1/brands/meltwater.com \
  -H "Authorization: Bearer YOUR_API_KEY"

Read the quickstart

Or sample your own site →

Sampled from meltwater.com on 2026-07-31. Own this brand? Claim it or report this page.