Loom

loom.com · sampled 2026-08-07 · confidence 0.63 stale — sampled 38 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

text

Also on the page · 6 colours

#e9f2fe

#c2d2e8

#7d818a

#6d9fe7

#4e8be3

#3860be

Fonts

Charlie Displaydisplaycustom webfont

Headline case: none
Headline tracking: tight
Headline weight: bold

Charlie Textbodycustom webfont

Logo

The Loom logo features a stylized geometric asterisk or starburst mark composed of intersecting rounded loops, paired with a modern sans-serif wordmark.

Sampled from the mark

#101214#1868db#ffffff

Source: inline-svg
Lightness: 0.39
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Loom exists to make asynchronous workplace communication effortless through instant video messaging and screen recording. Serving remote, hybrid, and distributed teams across businesses of all sizes, it replaces long emails and unnecessary meetings with quick, clear video recordings. Loom sets itself apart by combining lightning-fast creation with instant cloud storage and seamless sharing to modernise workplace collaboration.

Who it is for

Knowledge workers, product managers, developers, customer success teams, and distributed remote employees looking to communicate faster.

Values

EfficiencyClarityAccessibilitySeamless Collaboration

Look and feel

Rounded corners, spacious layout, clean, modern.

Reads as

cleanmodernSaaSfriendlymodular

Recurring motifs

pastel tint cardssoft rounded UI containerssubtle blue accent callouts

Theme: light
Corners: rounded
Density: spacious
Borders: none
Shadows: subtle
Gradients: no
Icons: filled
Illustration: flat
Photography: full-color
Imagery shows: people presenting at computers, product UI mockups, screen recordings
Imagery composition: centered subjects, rounded frame containers, UI overlays
Imagery grading: natural lighting, vibrant product accents

Motion

Continuous, functional ambient loops and chat unfurl preview animations demonstrate real product workflows in action.

Signature effects

Looping marquee dynamic logosChat unfurl bubble sequence animation over 6000msPulse glow on interactive elementsVideo player preview opacity crossfades

Intensity: moderate
Speed: moderate
Easing: Linear looping timing functions combined with smooth standard ease-in-out bezier curves.
Scroll animations: no
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Approachable, Direct, Modern, Productivity-focused.

Tone

ApproachableDirectModernProductivity-focused

Voice

HelpfulClearEncouraging

Words it uses

Screen recorderVideo editingVideo storageEasy sharingAsync video

Words it avoids

Enterprise bloatSynchronous meetingComplex setupHeavy download

Calls to action: Direct, value-oriented action verbs inviting trial or instant creation.
Headline case: sentence

hero headline: Punchy, punch-line value proposition asserting the utility of async video over text
meta title and description: Feature-dense and utility-driven, emphasizing high social proof and cross-platform compatibility

The recordwhat we measured, and how sure we are

How the brand reads

Loom provides an easy-to-use online screen recorder and video messaging platform with editing and cloud storage capabilities. It enables over 22 million users to communicate asynchronously without setting up live meetings.

Known for

Instant screen recordingAsynchronous video messagingEffortless video link sharingWorkplace meeting reduction

Design personality

Clean, highly usable light-mode interface defined by bright blue action accents and spacious neutral backgrounds.

Design conventions

Light background dominant presentationHigh-contrast primary blue call-to-action buttonsProduct-in-action micro-animations and chat unfurlsSocial proof metrics prominently positioned

Writing style

Concise, benefit-driven, and focused on replacing lengthy text and meeting fatigue with short, visual messages.

Audience, inferred

Remote teams, tech professionals, software developers, and product teams seeking asynchronous video tools.

Values, inferred

EfficiencyClarityAccessibilitySeamless Collaboration

Applying the brand

Build slides using a light-mode layout dominated by #FEFFFF white space, using dark grey #2B2C2F for crisp typography and bright blue #1464D7 / #3860BE for key focal points and callout accents.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: NextJsVite
Overall confidence: 0.63
Font confidence: 1.00
Schema version: v2

The score was built from

Logo not foundPrimary color extractedSecondary color extractedFonts found: Charlie Display, Charlie TextCompany name found: Loom

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.85
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
contrast: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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curl https://api.extractbrand.dev/v1/brands/loom.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from loom.com on 2026-08-07. Own this brand? Claim it or report this page.