The LastPass logo consists of the wordmark 'LastPass' in a clean, bold sans-serif font, followed by a stylized red icon featuring eight white dots arranged inside brackets or an asterisk shape, representing a secure password field.

#1 Password Manager & Vault App with Single-Sign On & MFA Solutions

lastpass.com · sampled · confidence 0.94 stale — sampled 32 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text
Also on the page · 6 colours
#eac7d0
#f2e0e5
#3b4357
#a5c1dc
#e8a1b3
#93c297

Fonts

Source Sans 3displaycustom webfont
Headline case
none
Headline tracking
tight
Headline weight
bold
The LastPass logo consists of the wordmark 'LastPass' in a clean, bold sans-serif font, followed by a stylized red icon featuring eight white dots arranged inside brackets or an asterisk shape, representing a secure password field.

The LastPass logo consists of the wordmark 'LastPass' in a clean, bold sans-serif font, followed by a stylized red icon featuring eight white dots arranged inside brackets or an asterisk shape, representing a secure password field.

Source
header-img
Transparent
no

The page we read

The capture every value above was read from. Its top, at readable scale.

#1 Password Manager & Vault App with Single-Sign On & MFA Solutions's site as it was sampled

The read

The company

Positioning

LastPass exists to simplify and secure digital identities for individuals and enterprise teams alike. By combining robust password management with single sign-on (SSO) and adaptive multi-factor authentication (MFA), it protects users from credential misuse and unapproved application access. LastPass stands out through broad ecosystem integration across over 1,200 applications and proactive security features like tracking unapproved AI sign-ins.

Who it is for

Individual consumers, IT administrators, and enterprise security teams seeking centralized credential management and access control.

Values

Comprehensive SecurityFrictionless AccessAdaptabilityGlobal Accessibility

Look and feel

Rounded corners, spacious layout, corporate, trustworthy.

Reads as

corporatetrustworthySaaScleanmodular

Recurring motifs

card grid containersribbon callout badgesstar rating rowstoggle pill tabs
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
no
Icons
outlined
Illustration
none
Photography
full-color
Imagery shows
lifestyle portraits of professionals working on laptops, software interface mockups, dash containers
Imagery composition
shallow depth of field, medium close-ups of users, framed UI dashboards
Imagery grading
bright, natural lighting with soft contrast

Motion

Minimal and practical reveals: top utility navigation fades into view smoothly over 250ms.

Signature effects

utility navigation fade-in on load
Intensity
minimal
Speed
fast
Easing
smooth standard ease
Scroll animations
no
Hover effects
no
Honours reduced motion
no

Voice

The voice reads direct, authoritative, reassuring, action-oriented.

Tone

directauthoritativereassuringaction-oriented

Voice

clearprotectiveconfidentinformative

Words it uses

password managersecure vaultsingle-sign on (SSO)adaptive MFAapp access

Words it avoids

hacksbreachesscarycomplicatedclunky
Calls to action
Action-driven, high-contrast prompt encouraging immediate trial or product demonstration.
Headline case
title
hero headline
Bold and outcome-focused, driving immediate feature benefit awareness.
meta description
Direct and authoritative, emphasizing comprehensive technical capabilities.
navigation and utility links
Functional, practical, and globally inclusive.
The recordwhat we measured, and how sure we are

How the brand reads

LastPass is a password manager and authentication platform offering password vaults, Single Sign-On (SSO), and Multi-Factor Authentication (MFA). It enables individuals and organizations to securely access and manage over 1,200 applications.

Known for

Encrypted password vaultsMulti-factor authentication (MFA)Single sign-on (SSO) integrationsAutomatic password generation

Design personality

Clean, structured, and modern light-mode enterprise software presentation dominated by clear white surfaces (#FCFCFD) with signature crimson (#D71340) call-to-action focal points.

Design conventions

High-contrast call-to-action buttonsMulti-language selector dropdownsResource-driven educational navigation (Webinars, Demos, Case Studies)Clear visual hierarchy with soft dark text on off-white backgrounds

Writing style

Clear, feature-forward headline statements with verb-led phrases focusing on control, security, and integration.

Audience, inferred

IT decision-makers, security personnel, and everyday consumers looking to streamline and fortify digital authentication.

Values, inferred

SecurityConvenienceVisibilityGlobal Reach

Applying the brand

Design slides in light mode using #FCFCFD as the canvas color and dark charcoal (#1B1C1C / #2C3445) for high-legibility body text. Use signature red (#D71340) selectively for primary highlights, call-to-action buttons, and key callouts, supplemented by soft blue or gold status accents for key metric badges.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.94
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Source Sans 3Company name found: #1 Password Manager & Vault App with Single-Sign On & MFA Solutions

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/lastpass.com

curl https://api.extractbrand.dev/v1/brands/lastpass.com \
  -H "Authorization: Bearer YOUR_API_KEY"
Read the quickstart

Or sample your own site →

Sampled from lastpass.com on . Own this brand? Claim it or report this page.