KTM

ktm.com · sampled 2026-07-31 · confidence 0.84 stale — sampled 42 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

accent

background

surface

Fonts

blender prodisplay

Headline setting

KTM

Set in our own face at their measurements — this page loads no brand fonts.

Headline case: uppercase
Headline tracking: normal
Headline weight: extrabold

trade gothicbody

Logo

Source: header-img
Transparent: no

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

KTM exists to deliver high-performance street and offroad sport motorcycles built on a distinct 'READY TO RACE' mentality. They serve competitive riders, motorsport enthusiasts, and offroad competitors who demand uncompromising speed and precision engineering. By focusing on factory-edition performance, cutting-edge motocross innovation, and race-winning technology, KTM sets the benchmark for European motorcycle manufacturing.

Who it is for

Competitive motocross riders, offroad enthusiasts, and motorsport racers seeking high-performance sport motorcycles.

Values

Race-Ready PerformanceHigh-Performance EngineeringOffroad DominancePrecision Innovation

Look and feel

Sharp corners, balanced layout, high-octane, aggressive.

Reads as

high-octaneaggressivesportyindustrialbold

Recurring motifs

sharp square call-to-action blocksbold uppercase section headersorange flag banner top right

Theme: light
Corners: sharp
Density: balanced
Borders: solid
Shadows: none
Gradients: no
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: off-road motorcycles, professional riders executing stunts, action shots in dirt and mud, close-up engine parts, rally landscapes
Imagery composition: action-oriented mid-shots, dynamic angles, studio isolation for product models, high energy motion
Imagery grading: high contrast, saturated signature orange accents, natural outdoor lighting with deep shadows

Motion

Responsive and energetic UI adjustments give navigation and primary action points a swift, mechanical feel.

Signature effects

Hover transitions on interactive controlsSmooth state changes on primary buttons

Intensity: subtle
Speed: fast
Easing: smooth ease-in-out curves
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Aggressive, Direct, Performance-focused, High-energy.

Tone

AggressiveDirectPerformance-focusedHigh-energy

Voice

AuthoritativeCompetitiveTechnicalUncompromising

Words it uses

READY TO RACEFACTORY EDITIONMOTOCROSSSX-FHIGH-PERFORMANCE

Words it avoids

LeisurelyCommuterCasualBudgetBasic

Calls to action: Direct, model-focused, and action-oriented navigation prompts.
Headline case: upper

hero headline: Bold, aggressive slogan-driven declaration of racing identity.
product navigation: Technical, precise, and model-year specific cataloguing.

The recordwhat we measured, and how sure we are

How the brand reads

KTM is Europe's leading high-performance street and offroad sport motorcycle manufacturer, renowned for its 'READY TO RACE' ethos.

Known for

Championship-winning motocross motorcyclesDistinctive signature orange brandingFactory Edition racing modelsHigh-output two-stroke and four-stroke engines

Design personality

Clean, light-mode layout structured around stark dark typography and vibrant, high-contrast orange accents.

Design conventions

All-caps model nomenclature and taglinesHigh-contrast orange call-to-action elements against light backgroundsStructured product navigation categorized by engine class and year

Writing style

Short, punchy, uppercase headlines coupled with precise model designations and technical terminology.

Audience, inferred

Professional and amateur motocross racers, offroad motorcycle enthusiasts, and high-performance powersports buyers.

Values, inferred

Race-Ready PerformanceHigh-Performance EngineeringOffroad DominancePrecision Innovation

Applying the brand

Use a light-mode foundation (#FAFAFA) paired with solid black body copy (#090807) and sharp, bright orange focal points (#FF6600). Keep layouts structured, athletic, and high-contrast, utilizing bold uppercase headers to echo the race-ready aesthetic.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.84
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color not foundFonts found: blender pro, trade gothicCompany name found: KTM

Nothing could fill

font_availabilitysecondary

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 23 fields

description: 0.00
industry: 0.00
logo_description: 0.00
secondary: 0.00
tagline: 0.00
font_availability: 0.30
accessibility.contrast_target: 0.85
audience: 0.85
background: 0.85
brand_intelligence: 0.85
contrast: 0.85
copywriting: 0.85
fonts: 0.85
motion: 0.85
name: 0.85
palette: 0.85
positioning_statement: 0.85
primary: 0.85
text: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from ktm.com on 2026-07-31. Own this brand? Claim it or report this page.