The KPMG wordmark logo featuring bold, uppercase sans-serif letters with distinctive blocky geometry.

KPMG

kpmg.com · sampled · confidence 0.94 stale — sampled 34 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text
Also on the page · 6 colours
#114095
#dddddf
#67768a
#2e57a2
#0a2a61
#1b3a6b

Fonts

OpenSans--Bolddisplaycustom webfont
Headline case
none
Headline tracking
normal
Headline weight
bold
OpenSans--Regularbodycustom webfont
The KPMG wordmark logo featuring bold, uppercase sans-serif letters with distinctive blocky geometry.

The KPMG wordmark logo featuring bold, uppercase sans-serif letters with distinctive blocky geometry.

Sampled from the mark

#00338d
Source
header-img
Lightness
0.04
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

KPMG's site as it was sampled

The read

The company

Positioning

KPMG International is a global network of professional services firms providing audit, tax, and advisory services. They serve corporate leaders, private equity investors, and institutional decision-makers looking for expert market intelligence and business strategy. KPMG distinguishes itself through authoritative research, deep industry expertise, and high-level financial insights.

Who it is for

Corporate executives, financial leaders, private equity professionals, and institutional investors.

Values

ExpertiseIntegrityData-driven InsightGlobal Perspective

Look and feel

Pill corners, balanced layout, corporate, professional.

Reads as

corporateprofessionalstructuredmoderncorporate-blue

Recurring motifs

thin vertical accent linespill-shaped circular icon containersstructured card grids
Theme
light
Corners
pill
Density
balanced
Borders
solid
Shadows
subtle
Gradients
no
Icons
outlined
Illustration
3d
Photography
full-color
Imagery shows
diverse corporate professionals collaborating in modern office settings; city skylines; digital abstract network globes
Imagery composition
wide-angle office shots, split-screen layouts with overlay text cards, high contrast and clean framing
Imagery grading
natural, cool-toned lighting with crisp blue tones matching the corporate palette

Motion

Subtle and deliberate transitions enhance corporate content delivery with smooth 1000ms to 2000ms ease-in-out animations.

Signature effects

8-step stepped animation block transitionssmooth custom cubic-bezier fade and slide reveals
Intensity
subtle
Speed
moderate
Easing
smooth ease-in-out and customized cubic-bezier curves
Scroll animations
no
Hover effects
no
Honours reduced motion
yes

Voice

The voice reads Professional, Authoritative, Analytical, Formal.

Tone

ProfessionalAuthoritativeAnalyticalFormal

Voice

CorporateExpertDirectInformative

Words it uses

Pulse of Private Equity ReportInsightsAdvisoryGlobal Network

Words it avoids

CheapTrendyDisruptiveHacks
Calls to action
Direct, professional, and clear descriptive titles.
Headline case
title
hero headline
Direct, authoritative, and focused on high-value research publications.
navigation
Functional, succinct, and user-focused.
The recordwhat we measured, and how sure we are

How the brand reads

KPMG International is a global organization providing audit, tax, and advisory services. They provide high-level research reports and strategic advisory to business leaders globally.

Known for

Private Equity ReportsFinancial AdvisoryAudit and Tax ServicesGlobal Corporate Insights

Design personality

Clean, light-mode corporate aesthetic characterized by strong dark blue structural elements (#01328E, #204BE2) against light grey (#F7F7F8) background surfaces.

Design conventions

Light-background page layout with deep blue primary accentsClear, functional navigation barsHigh-contrast callout elements for industry reports

Writing style

Concise, report-focused title headlines paired with formal, technical professional services terminology.

Audience, inferred

Private equity investors, C-suite executives, institutional decision-makers, and business strategists.

Values, inferred

ExpertiseIntegrityData-driven InsightGlobal Leadership

Applying the brand

Use a crisp light-mode layout using light grey background fields (#F7F7F8) paired with deep KPMG blues (#01328E, #204BE2) for key headers, structural accents, and data callouts. Keep layouts spacious, formal, and authoritative.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.94
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: OpenSans--Bold, OpenSans--RegularCompany name found: KPMG

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.30
contrast
0.30
audience
0.85
brand_intelligence
0.85
colors
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/kpmg.com

curl https://api.extractbrand.dev/v1/brands/kpmg.com \
  -H "Authorization: Bearer YOUR_API_KEY"
Read the quickstart

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