The Klaviyo logo consists of a bold, minimalist pennant/flag icon alongside clean sans-serif logotype text.

Klaviyo

klaviyo.com · sampled · confidence 0.63 stale — sampled 36 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
Also on the page · 7 colours
#56620f
#ff4b32
--color-core-pink
--color-core-pink-tint
--color-core-pink-mid
--color-core-pink-shade
--color-core-pink-600

Fonts

DM Monodisplaycustom webfont
Headline case
none
Headline tracking
normal
Headline weight
bold
Instrument Sansbodycustom webfont
The Klaviyo logo consists of a bold, minimalist pennant/flag icon alongside clean sans-serif logotype text.

The Klaviyo logo consists of a bold, minimalist pennant/flag icon alongside clean sans-serif logotype text.

Source
inline-svg
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

Klaviyo's site as it was sampled

The read

The company

Positioning

Klaviyo exists to power automated B2C growth through an autonomous, AI-driven CRM and marketing automation platform. Designed for B2C brands and ecommerce businesses, it unifies customer data with multi-channel outreach including email, SMS, WhatsApp, and social marketing. By leveraging K:AI Agents, Klaviyo sets itself apart through deep personalization, real-time analytics, and measurable revenue impact across all customer touchpoints.

Who it is for

B2C ecommerce brands, digital marketers, and enterprise customer-retention teams looking for AI-driven multi-channel marketing automation.

Values

Autonomous intelligenceOmnichannel unificationMeasurable business impactCustomer-centric personalization

Look and feel

Rounded corners, spacious layout, modern, tech-forward.

Reads as

moderntech-forwardpolishededitorialdata-driven

Recurring motifs

3D floating flag graphicpill-shaped tagsrounded UI feature cardsdark high-contrast section blocks
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
no
Icons
outlined
Illustration
3d
Photography
full-color
Imagery shows
SaaS UI cards, e-commerce product shots, lifestyle brand photography, customer portraits
Imagery composition
clean card layouts, high-contrast lifestyle imagery, product interfaces overlaid with stylized 3D graphics
Imagery grading
vibrant, clean, high-contrast natural lighting

Motion

Sleek and automated movement: continuous horizontal ticker loops showcase real-time scale, paired with swift 500ms ease-out transitions on UI elements and icons.

Signature effects

Infinite linear carousel tracks for stats and icons500ms ease-out logo expansion on loadMicro-hover state transitions across interactive cards
Intensity
moderate
Speed
fast
Easing
long ease-out curves combined with custom cubic-bezier timing functions
Scroll animations
no
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Data-driven, Authoritative, Innovative, Performance-focused.

Tone

Data-drivenAuthoritativeInnovativePerformance-focused

Voice

ConfidentDirectModernResults-oriented

Words it uses

Autonomous B2C CRMK:AI AgentsOmnichannel marketingAI Email Marketing & SMSMeasurable results

Words it avoids

Blast emailsStatic CRMManual workflowsLegacy email provider
Calls to action
Direct and action-oriented value claims highlighting growth, optimization, and platform capabilities.
Headline case
mixed
hero headline
Bold, transformative, and tech-forward statements using upper/mixed casing.
navigation labels
Structured, direct, and feature-focused platform terminology.
social proof & statistics
Metrics-driven, precise, and authoritative.
The recordwhat we measured, and how sure we are

How the brand reads

Klaviyo is an AI-powered B2C CRM and marketing automation platform that unifies customer data across email, SMS, WhatsApp, and social channels. It enables ecommerce brands to deliver personalized, omnichannel marketing experiences that drive growth and retention.

Known for

Ecommerce email marketingSMS marketing automationK:AI AgentsB2C customer data platform

Design personality

Clean, modern, and high-tech with strong contrasting typography and energetic red accents against light neutral canvas surfaces.

Design conventions

Light-mode primary background with dark contrast sectionsHigh-contrast statistical tickers and social proof stripsProduct capability navigation categorized by channels and AI features

Writing style

Metric-heavy and result-driven, using precise platform terms, action verbs, and uppercase emphasis on core innovations like AUTONOMOUS and K:AI.

Audience, inferred

B2C marketers, ecommerce store owners, enterprise CRM managers, and digital growth leaders.

Values, inferred

Autonomous intelligenceOmnichannel unificationMeasurable business impactCustomer-centric personalization

Applying the brand

Design slides with a clean light-mode layout using off-white (#FBFAFA) as the primary background and charcoal (#1F2022) for high-contrast typography and structural dark panels. Use vibrant red (#FF4B32) sparingly as an accent for callouts, stats, or key focal points. Incorporate clean statistics and modular metric callouts to mirror the brand's data-driven identity.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Astro
Overall confidence
0.63
Font confidence
1.00
Schema version
v2

The score was built from

Logo not foundPrimary color extractedSecondary color extractedFonts found: DM Mono, Instrument SansCompany name found: Klaviyo

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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  -H "Authorization: Bearer YOUR_API_KEY"
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