Small Business CRM & Automation
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Fonts
- Headline case
- none
- Headline tracking
- tight
- Headline weight
- bold
Logo
The Keap logo features lowercase typography with a distinctive green icon above the letter 'a' consisting of abstract geometric overlapping shapes.
Sampled from the mark
- Source
- inline-svg
- Lightness
- 0.14
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Keap exists to help small businesses eliminate operational chaos and scale efficiently through integrated CRM and automation tools. Built exclusively for small business owners, the platform simplifies customer list management, lead capture, and business communication into an automated system. Keap distinguishes itself by focusing on ease of use, enabling businesses to put their growth on autopilot without complex technical overhead.
Who it is for
Small business owners, entrepreneurs, and growing service teams seeking to automate customer management and sales operations.
Values
EfficiencyGrowthSimplicityControlLook and feel
Rounded corners, balanced layout, gradients, approachable, professional.
Reads as
approachableprofessionalmodernenergeticcleanRecurring motifs
Soft green gradient backgroundsfloating UI cards with soft drop shadowsand circular icon badges- Theme
- light
- Corners
- rounded
- Density
- balanced
- Borders
- solid
- Shadows
- subtle
- Gradients
- yes
- Icons
- filled
- Illustration
- geometric
- Photography
- full-color
- Imagery shows
- Diverse small business owners, entrepreneurs, and professionals in studio cutouts or realistic work environments overlaid with software UI mockups.
- Imagery composition
- Studio portrait cutouts integrated with floating UI components, rounded image cards, and ample surrounding white space.
- Imagery grading
- Bright, warm, natural lighting with vibrant skin tones and clean backgrounds.
Motion
Subtle and deliberate reveals where navigation feature labels and product images gently fade into view.
Signature effects
Navigation feature button icon and label opacity fade-in over 1725msFeature section image opacity fade-in over 650ms- Intensity
- subtle
- Speed
- moderate
- Easing
- Smooth linear fades with snappy ease-out timing curves
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Empowering, Direct, Practical, Encouraging.
Tone
EmpoweringDirectPracticalEncouragingVoice
ApproachableResults-orientedSupportiveAuthoritativeWords it uses
AutopilotAutomationSave timeScaleGrowthWithout the chaosWords it avoids
Enterprise-gradeComplex ecosystemManual processesDisruption- Calls to action
- Action-driven and concise, using direct imperatives like 'See demo' and 'Learn more'.
- Headline case
- title
- hero headline
- Bold, inspirational, and focused on automated growth
- navigation and features
- Clear, direct, and feature-focused
- CTA
- Low-friction and inviting
The recordwhat we measured, and how sure we are
How the brand reads
Keap is an all-in-one CRM and sales automation platform tailored for small businesses to help them capture leads, streamline operations, and grow without operational friction.
Known for
Small business CRMSales & marketing automationLead capture landing pagesBusiness communicationsDesign personality
Clean, organized, and accessible, characterized by a bright light-mode aesthetic punctuated by energetic green and orange accents.
Design conventions
Benefit-driven hero headersAction-oriented primary CTAs in high-contrast accent colorsFeature grid navigation with clear descriptive subtitlesLight canvas with crisp dark text hierarchyWriting style
Uses active verbs and benefit-first phrasing, combining problem-aware claims like 'without the chaos' with clear action verbs like 'Automate to save time and scale'.
Audience, inferred
Small business owners, service providers, and startup founders needing straightforward sales automation.
Values, inferred
EfficiencyGrowthSimplicityControlApplying the brand
Design slides on a clean #FCFCFC background using dark charcoal text (#353535) for readability. Use the signature brand green (#36A734) as the primary highlight color for key data points and CTAs, with secondary navy blues (#26325A) for structural containers and accent orange (#FE7D22) sparingly for callouts.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- HubSpotCms
- Overall confidence
- 0.63
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo not foundPrimary color extractedSecondary color extractedFonts found: GT Walsheim, Sul SansCompany name found: Small Business CRM & AutomationConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 23 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- background
- 0.85
- brand_intelligence
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- font_availability
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- palette
- 0.85
- positioning_statement
- 0.85
- primary
- 0.85
- secondary
- 0.85
- text
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/keap.com
curl https://api.extractbrand.dev/v1/brands/keap.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from keap.com on . Own this brand? Claim it or report this page.