The JFrog logo consists of the word 'JFrog' in a clean, modern sans-serif font preceded by a stylized green frog mascot icon made of simple geometric shapes.

JFrog

jfrog.com · sampled · confidence 0.94 stale — sampled 31 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text
Also on the page · 7 colours
--color-bg-primary
#293142
#4e505d
#3e4a60
#333352
#163844
#0ca0a0

Fonts

Open Sansdisplaycustom webfont
Headline case
none
Headline tracking
tight
Headline weight
bold
The JFrog logo consists of the word 'JFrog' in a clean, modern sans-serif font preceded by a stylized green frog mascot icon made of simple geometric shapes.

The JFrog logo consists of the word 'JFrog' in a clean, modern sans-serif font preceded by a stylized green frog mascot icon made of simple geometric shapes.

Sampled from the mark

#40be46
Source
header-img
Lightness
0.38
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

JFrog's site as it was sampled

The read

The company

Positioning

JFrog provides a comprehensive software supply chain platform designed to govern and secure binaries from code creation to edge deployment. The company enables DevOps and security teams to maintain end-to-end control, visibility, and trust over their software updates in modern enterprise and AI-driven environments. JFrog distinguishes itself through binary-centric management that scales seamlessly across complex pipeline architectures.

Who it is for

DevOps engineers, DevSecOps leads, enterprise software architects, and IT security executives.

Values

Software TrustSecurity & ControlDevOps EfficiencyScalability

Look and feel

Rounded corners, balanced layout, gradients, enterprise-tech, devops.

Reads as

enterprise-techdevopsmodernhigh-contrastglowing

Recurring motifs

3D wireframe mesh gridstech integration icon matricessubtle background gradients
Theme
dark
Corners
rounded
Density
balanced
Borders
solid
Shadows
subtle
Gradients
yes
Icons
outlined
Illustration
3d

Motion

Subtle and deliberate functional animations featuring soft vertical rise transitions on content and smooth, continuous marquee loops.

Signature effects

Fade-and-translate slide-ups on imagery and CTA button wrappers over 550msContinuous linear marquee looping for logos and media elementsSmooth height transitions on mobile navigation expanders
Intensity
subtle
Speed
moderate
Easing
Smooth ease-out transitions paired with steady linear continuous motions.
Scroll animations
yes
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Authoritative, Technical, Forward-looking, Direct.

Tone

AuthoritativeTechnicalForward-lookingDirect

Voice

ExpertTrustworthyEnabling

Words it uses

Software Supply ChainBinariesBuild to ProductionTrusted SoftwareAI Era

Words it avoids

Simple code hostBasic repositoryGimmicky automation
Calls to action
Direct action verbs combined with platform or product context (e.g., 'Try JFrog', 'Contact Us', 'Learn About JFrog Artifactory').
Headline case
title
hero headline
Visionary and high-level, connecting software delivery to the AI Era.
navigation & CTAs
Clear, concise, and conversion-focused.
product description
Technical, reassuring, and focused on control and pipeline security.
The recordwhat we measured, and how sure we are

How the brand reads

JFrog provides end-to-end software supply chain management solutions that control and secure software binaries from development through edge deployment.

Known for

JFrog ArtifactoryBinary repository managementSoftware supply chain securityDevOps pipeline automation

Design personality

High-tech, dark-mode modern enterprise aesthetic dominated by deep navy blue backgrounds and vibrant frog-green accents.

Design conventions

Dark navy page themes (#121524) with high-contrast green CTAs (#36A13B)Clean typography with clear visual hierarchyData-dense product features balanced by continuous logo marquees

Writing style

Clear, technical, and benefit-driven statements focused on security, binary control, and modern deployment speed.

Audience, inferred

Enterprise developers, DevSecOps teams, and cloud-native security leaders.

Values, inferred

TrustControlScalabilityInnovation

Applying the brand

Use a dark theme palette anchored by deep navy blue (#121524) and crisp dark gray container cards (#20283B). Utilize vibrant green (#36A13B / #40BE46) strictly for key callouts, primary buttons, and focal metrics. Keep typography clean, high-contrast white on dark surfaces, with minimal visual clutter.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
WordPress
Overall confidence
0.94
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Open SansCompany name found: JFrog

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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curl https://api.extractbrand.dev/v1/brands/jfrog.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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