JetBrains

jetbrains.com · sampled 2026-08-04 · confidence 0.77 stale — sampled 31 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

Also on the page · 8 colours

#0c040f

#0094a9

#08c4de

#39013e

#0d292c

#360b2a

#0c3c3e

--rs-color-grey-90

Fonts

JetBrains Sansdisplaycustom webfont

Headline case: none
Headline tracking: tight
Headline weight: bold

Logo

A geometric black square containing a thick white underline mark, styled with a distinct technical angle in the top-left corner.

Sampled from the mark

#000000

Source: jsonld-org
Lightness: 0.00
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

JetBrains exists to make software development a more productive and enjoyable experience by creating intelligent, developer-centric tools. Serving professional software engineers, technical leads, and development teams worldwide, they empower creators to build high-quality software efficiently. JetBrains sets itself apart through deep language intelligence, out-of-the-box readiness, and creator-led innovations like IntelliJ IDEA and Kotlin.

Who it is for

Software developers, engineers, technical leads, and software development teams.

Values

Developer ProductivityTechnical ExcellenceOut-of-the-Box IntelligenceInnovation in Tooling

Look and feel

Rounded corners, spacious layout, gradients, developer, sleek.

Reads as

developersleektechnicalneonmodern

Recurring motifs

code windowsvibrant ambient glowsrounded container cardsproduct grid logos

Theme: dark
Corners: rounded
Density: spacious
Borders: solid
Shadows: subtle
Gradients: yes
Icons: filled
Illustration: 3d
Photography: full-color
Imagery shows: software user interfaces, code terminal windows, abstract 3D ribbons and loops
Imagery composition: floating interface cards, isometric software previews, centered product mocks with ambient lighting
Imagery grading: high contrast with vibrant neon backlight reflections against deep black backgrounds

Motion

Functional and ambient reveals: feature highlights fade in gracefully while language marquee ticker groups continuously stream horizontally.

Signature effects

Continuous looping horizontal marquee for languages and technologiesOne-time opacity fade-in on feature text blocks

Intensity: subtle
Speed: moderate
Easing: linear and standard ease curves
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Intelligent, Direct, Professional, Tech-forward.

Tone

IntelligentDirectProfessionalTech-forward

Voice

AuthoritativeCapableDeveloper-focusedPrecise

Words it uses

Intelligent development toolsEssential toolsReady for actual useIDESoftware developer

Words it avoids

Magic solutionNo-code platformRevolutionary AI transformation

Calls to action: Action-oriented and direct, focusing on immediate developer utility.
Headline case: title

hero headline: Authoritative and essential, setting JetBrains as the core standard for developer tooling.
value proposition / product features: Pragmatic and benefit-driven, emphasizing out-of-the-box capabilities.

The recordwhat we measured, and how sure we are

How the brand reads

JetBrains is a software vendor specializing in intelligent development tools and programming languages like IntelliJ IDEA and Kotlin.

Known for

IntelliJ IDEAKotlin programming languageReSharper and PyCharmDeveloper productivity tools

Design personality

Sleek, dark-mode, tech-centric digital environment with vibrant rainbow multi-color accents framing a deeply dark canvas.

Design conventions

Dark canvas dominated by near-black neutral tones (#141415)High-contrast colorful gradient accents (cyan, purple, yellow)Technical typography and looping ticker marquees

Writing style

Concise, precise, and tech-literate. Avoids fluff or hyperbole in favor of explicit capability claims.

Audience, inferred

Software engineers, system architects, and technical team leads.

Values, inferred

Developer ProductivityTechnical ExcellenceOut-of-the-Box IntelligenceInnovation in Tooling

Applying the brand

Use a pitch-black background (#141415) as the primary canvas. Contrast it with sharp white typography and vivid neon accent highlights in cyan (#0CE2C8), electric purple (#6B57FF), and bright yellow (#FEFC4F) for key callouts or code snippets. Keep visual clutter low and focus on clean line art and developer-centric visuals.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.77
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color extractedFonts found: JetBrains SansCompany name found: JetBrains

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from jetbrains.com on 2026-08-04. Own this brand? Claim it or report this page.