IKEA
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Fonts
Logo
Sampled from the mark
- Source
- jsonld-org
- Lightness
- 0.30
- Transparent
- yes
The read
The company
Positioning
IKEA exists to create a better everyday life for the many people by offering well-designed, functional home furnishings at affordable prices. Serving global consumers seeking smart home solutions across all budget levels, the brand stands apart by combining Scandinavian design principles with democratic pricing. Through inspirational ideas and practical design, IKEA helps customers bring both big dreams and small budgets to life.
Who it is for
Global homeowners, renters, and budget-conscious consumers looking for functional, well-designed furniture and home decor ideas.
Values
AffordabilityDemocratic DesignFunctionalityInspirationAccessibilityMotion
Responsive and functional interaction hints: UI elements smooth out user actions with swift transitions and gentle state changes on hover.
Signature effects
Hover state color and lift transitions on interactive UI elementsSubtle load transitions for section content- Intensity
- subtle
- Speed
- fast
- Easing
- Standard ease-out and smooth cubic-bezier curves for responsive feedback.
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Welcoming, Friendly, Accessible, Inspirational.
Tone
WelcomingFriendlyAccessibleInspirationalOptimisticVoice
ApproachabilityWarmthDirectnessPracticalityWords it uses
Hej!Everyday lifeBig dreamsSmall budgetsInspirationDesign ideasWords it avoids
ExclusiveLuxuryExpensiveEliteUnattainable- Calls to action
- Friendly, welcoming, and directly inviting exploration of home ideas.
- Headline case
- sentence
- hero headline
- Warm, Swedish-inflected greeting ('Hej!') that immediately establishes a welcoming, human tone.
- meta description
- Inspirational and practical, emphasizing accessibility for both big dreams and small budgets.
The recordwhat we measured, and how sure we are
How the brand reads
IKEA is a global home furnishings retailer providing affordable, functional furniture and home accessories. The company offers design inspiration and practical solutions to create a better everyday life at home.
Known for
Flat-pack furnitureAffordabilityScandinavian designIconic blue and yellow brandingShowroom home inspirationDesign personality
Clean, practical, and highly recognizable, anchored by iconic brand blue and sharp contrast for maximum readability and accessibility.
Design conventions
High-contrast text hierarchyUse of iconic primary blue accents (#0041C4)Warm, human greeting headers ('Hej!')Grid-based layout for clear visual organizationWriting style
Uses warm, friendly greetings combined with concise, aspirational framing around home living and affordable design.
Audience, inferred
Everyday consumers and households seeking stylish, budget-friendly home furniture and decoration solutions.
Values, inferred
AffordabilityDemocratic DesignFunctionalityInspirationAccessibilityApplying the brand
Design presentation slides using a clean light-mode layout with sharp dark typography (#111111) and crisp, vibrant blue (#0041C4) as the primary focal tone for key calls to action and accents. Keep layouts structured, spacious, and highly legible, leaning into warm human photography and functional hierarchy.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- Astro
- Overall confidence
- 0.39
- Font confidence
- 0.30
- Schema version
- v2
The score was built from
Logo found (jsonld-org)Primary color extractedSecondary color not foundFonts found: 1remCompany name found: IKEANothing could fill
visual_stylefont_availabilityfirst_impressionConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- logo_description
- 0.00
- tagline
- 0.00
- visual_style
- 0.00
- accessibility.contrast_target
- 0.30
- contrast
- 0.30
- font_availability
- 0.30
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- copywriting
- 0.85
- fonts
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/ikea.com
curl https://api.extractbrand.dev/v1/brands/ikea.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from ikea.com on . Own this brand? Claim it or report this page.