ICICI Bank

icici.bank.in · sampled 2026-07-31 · confidence 0.94 stale — sampled 42 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

background

text

Fonts

Mulishdisplaygoogle

Logo

Sampled from the mark

#ffffff

Source: header-img
Lightness: 1.00
Transparent: yes

The read

The company

Positioning

ICICI Bank exists to provide comprehensive digital and retail financial solutions across India and abroad. Serving personal, business, corporate, and NRI clients, they offer an extensive ecosystem of savings accounts, loans, investments, and insurance. They distinguish themselves through convenience, deeply tailored regional financial products, and scale as one of India's most trusted banking institutions.

Who it is for

Individual consumers, business owners, professionals (such as doctors), corporate entities, and Non-Resident Indians (NRIs) seeking retail and commercial banking products.

Values

Trust & SecurityCustomer CentricityAccessibilityFinancial Empowerment

Motion

Functional and swift UI transitions driving carousel slides and interactive menu reveals.

Signature effects

Horizontal carousel slide transitions for promotional offersSubtle hover transitions on navigation links and action items

Libraries detected

swiper

Intensity: subtle
Speed: fast
Easing: smooth linear and ease-in-out timing functions
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Professional, Trustworthy, Direct, Institutional.

Tone

ProfessionalTrustworthyDirectInstitutional

Voice

ClearAuthoritativeStructuredHelpful

Words it uses

Savings AccountBanking SolutionsFixed DepositSpecial offer

Words it avoids

CryptoGambleUnsecured riskDisruptive tech

Calls to action: Direct, service-oriented category titles and functional links
Headline case: title

hero headline: Promotional and value-driven with direct callouts to special offers
navigation and product listings: Clear, direct, and structured around specific financial categories

The recordwhat we measured, and how sure we are

How the brand reads

ICICI Bank is a leading Indian financial institution providing personal, corporate, business, and NRI banking services. Their platform offers access to savings accounts, fixed deposits, credit cards, loans, and specialised financial solutions.

Known for

Retail bankingSavings accounts and fixed depositsNRI banking servicesCredit cards and loans

Design personality

Clean, light-mode financial interface designed for high content density and functional clarity.

Design conventions

Categorised top-navigation drop-downsStructured product taxonomyPromotional hero banners for seasonal offersHigh-contrast dark typography on light neutral backgrounds

Writing style

Clear, product-first descriptions using standard financial terminology and direct noun phrases.

Audience, inferred

Individual retail depositors, doctors, business leaders, and overseas Indians seeking secure banking services.

Values, inferred

Trust & SecurityCustomer CentricityAccessibilityFinancial Empowerment

Applying the brand

Maintain a clean, institutional light-mode design with structured layouts. Use dark slate body text (#1A1A2E) over light gray backgrounds (#F7F8F8, #F6F7F9) and clear visual hierarchy with soft blue-gray borders (#E0E5EB). Focus on clear messaging and structured tables or lists.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.94
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: MulishCompany name found: ICICI Bank

Nothing could fill

visual_stylefirst_impression

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 23 fields

description: 0.00
industry: 0.00
logo_description: 0.00
palette: 0.00
tagline: 0.00
visual_style: 0.00
accessibility.contrast_target: 0.85
audience: 0.85
background: 0.85
brand_intelligence: 0.85
contrast: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
primary: 0.85
secondary: 0.85
text: 0.85
tone: 0.85
values: 0.85
voice: 0.85

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GET /v1/brands/icici.bank.in

curl https://api.extractbrand.dev/v1/brands/icici.bank.in \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from icici.bank.in on 2026-07-31. Own this brand? Claim it or report this page.