The iconic IBM 8-bar logo composed of horizontal stripes forming the letters I, B, and M in a bold block style.

IBM

ibm.com · sampled · confidence 0.77 stale — sampled 32 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
background
surface
text
Also on the page · 7 colours
--cds-layer-active
#dee7f8
#b2c7e6
#c8baef
#a6b6e2
#4a7ec8
#180f4c

Fonts

IBM Plex Sansdisplaycustom webfont
Headline case
none
Headline tracking
normal
Headline weight
regular
The iconic IBM 8-bar logo composed of horizontal stripes forming the letters I, B, and M in a bold block style.

The iconic IBM 8-bar logo composed of horizontal stripes forming the letters I, B, and M in a bold block style.

Sampled from the mark

#0060ff#2060ff#0000ff#0080ff#0040ff
Source
og-image
Lightness
0.16
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

IBM's site as it was sampled

The read

The company

Positioning

IBM has been a global technology innovator for over a century, driving advances in enterprise technology. They empower global businesses to grow and transform through hybrid cloud solutions, automation, and enterprise AI. IBM distinguishes itself through deep industry expertise, enterprise-grade reliability, and leadership at critical technological inflection points.

Who it is for

Enterprise leaders, IT decision-makers, CTOs, and enterprise architects seeking AI, automation, and hybrid cloud solutions.

Values

InnovationEnterprise LeadershipTrust & ReliabilityTechnological Advancement

Look and feel

Sharp corners, spacious layout, gradients, enterprise, structured.

Reads as

enterprisestructuredmodulartechprecise

Recurring motifs

thin border grid cardssubtle horizontal dividing linesdirectional external link arrows
Theme
light
Corners
sharp
Density
spacious
Borders
solid
Shadows
none
Gradients
yes
Icons
outlined
Illustration
3d
Photography
full-color
Imagery shows
3D iridescent glass waves, tech hardware, diverse professionals collaborating in workplace and lab environments
Imagery composition
grid-aligned cards, crisp rectangular crops, balanced negative space
Imagery grading
natural and vibrant color with cool blue cast tones

Motion

Functional and precise: loading indicators rotate linearly while launcher elements quietly fade and shift into place.

Signature effects

Looping circular loading indicator rotationContainer fade and slide entrance for chat/launcher utilities
Intensity
minimal
Speed
fast
Easing
Cubic-bezier curves with crisp entry and linear loading states
Scroll animations
no
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Authoritative, Strategic, Visionary, Professional.

Tone

AuthoritativeStrategicVisionaryProfessional

Voice

ConfidentClearInstitutionalForward-looking

Words it uses

AI tipping pointHybrid cloud solutionsAutomationGlobal technology innovator

Words it avoids

Gimmicky tech jargonDisruptive hacksPlayful language
Calls to action
Action-oriented and direct, focusing on strategic technological navigation.
Headline case
sentence
hero headline
Bold, imperative, and strategic (
corporate description
Authoritative, institutional, and legacy-focused
The recordwhat we measured, and how sure we are

How the brand reads

IBM is a global technology and consulting leader providing hybrid cloud, AI, and automation solutions to help enterprises modernise and scale.

Known for

Enterprise AI (Watson)Hybrid Cloud TechnologyMainframe & Enterprise ComputingIT Consulting & Business Automation

Design personality

Clean, structured, and modern with a precise enterprise feel anchored by strong typography and crisp high-contrast accents.

Design conventions

Light-mode canvas with rich dark contrast panelsVibrant blue action highlightsStructured grid alignmentMinimalist data-dense interface elements

Writing style

Direct, vision-focused sentences that use high-level strategic concepts rather than consumer tech fluff.

Audience, inferred

C-suite executives, enterprise IT decision-makers, and technical architects.

Values, inferred

InnovationEnterprise LeadershipTrust & ReliabilityTechnological Advancement

Applying the brand

Use a light background (#FCFCFD) as the primary slide surface with crisp dark charcoal text (#181818). Apply IBM Blue (#0F62FE / #006CFA) sparingly for key focal points, callouts, and primary metrics. Maintain ample whitespace, sharp grid layouts, and clean typographic hierarchy.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.77
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (og-image)Primary color extractedSecondary color extractedFonts found: IBM Plex SansCompany name found: IBM

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/ibm.com

curl https://api.extractbrand.dev/v1/brands/ibm.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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