A distinctive sprocket or hub-and-spoke mark featuring connected circles and line segments in bright orange.

HubSpot

hubspot.com · sampled · confidence 0.77 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
background
surface
text
Also on the page · 6 colours
#363535
#faccd1
#042628
#facbba
#f6b398
#173738

Fonts

HubSpot Serif Page Header Humandisplay
Headline case
none
Headline tracking
normal
Headline weight
medium
HubSpot Sansbody
A distinctive sprocket or hub-and-spoke mark featuring connected circles and line segments in bright orange.

A distinctive sprocket or hub-and-spoke mark featuring connected circles and line segments in bright orange.

Sampled from the mark

#ff2f00
Source
jsonld-org
Lightness
0.23
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

HubSpot's site as it was sampled

The read

The company

Positioning

HubSpot provides a unified customer platform designed to help go-to-market teams manage the complete customer lifecycle. By connecting marketing, sales, and service tools into a single ecosystem, HubSpot empowers businesses to attract, engage, and retain customers efficiently. The platform stands apart through its seamless all-in-one approach to scaling growth across global markets.

Who it is for

Go-to-market teams, sales professionals, marketers, and business leaders scaling SMB to enterprise operations.

Values

Customer-centric growthGlobal accessibilityScalabilityIntegration

Look and feel

Rounded corners, spacious layout, gradients, warm corporate, approachable.

Reads as

warm corporateapproachableeditorialcleanmodern SaaS

Recurring motifs

floating 3D glass cardssoft gradient background bannersbadge grids
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
yes
Icons
outlined
Illustration
3d
Photography
full-color
Imagery shows
diverse professionals collaborating, smiling office workers, modern workplace environments
Imagery composition
shallow depth of field, natural lighting, medium close-up portraits
Imagery grading
warm, saturated, authentic warm tones

Motion

Controlled and functional reveals: an outcome verb list cycles in the hero headline while UI alerts fade in cleanly.

Signature effects

Vertical cycling text reveal in the hero headlineSlide-and-fade opacity reveal on key UI banners
Intensity
subtle
Speed
moderate
Easing
Smooth custom cubic-bezier timing curves combined with linear utility fades
Scroll animations
no
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Direct, Action-oriented, Professional, Empowering.

Tone

DirectAction-orientedProfessionalEmpowering

Voice

ClearConfidentEncouraging

Words it uses

growscalecloseretaingo-to-market

Words it avoids

siloedcomplexlegacy CRMfragmented
Calls to action
Clear, direct task-based phrases (e.g., Contact Sales, Log in, Customer Support).
Headline case
sentence
hero headline
Bold, dynamic, and focused on business outcomes
navigation and utility links
Functional, direct, and accessible
The recordwhat we measured, and how sure we are

How the brand reads

HubSpot builds enterprise software and tools for sales, marketing, and support teams to manage and scale their business.

Known for

Inbound marketing leadershipAll-in-one CRM platformCustomer growth and retention software

Design personality

Clean, structured, and modern light-mode digital workspace with high-contrast text and warm accent pops.

Design conventions

Outcome-driven dynamic headline copyGlobal language switcher in primary utility navLight-background canvas paired with warm orange/coral brand accents

Writing style

Active, verb-driven headline copy paired with direct enterprise navigation labels.

Audience, inferred

Go-to-market professionals, revenue leaders, and modern marketing/sales organizations.

Values, inferred

Customer-centric growthGlobal accessibilityScalabilityIntegration

Applying the brand

Use a light background canvas (#FCFCFA) with dark slate text (#1F1F1F, #082A2C) for readability. Introduce HubSpot's signature coral/orange accents (#FF7A59) sparingly for key focal points, numbers, and primary callouts.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.77
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color extractedFonts found: HubSpot Serif Page Header Human, HubSpot SansCompany name found: HubSpot

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
font_availability
0.30
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/hubspot.com

curl https://api.extractbrand.dev/v1/brands/hubspot.com \
  -H "Authorization: Bearer YOUR_API_KEY"
Read the quickstart

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Sampled from hubspot.com on . Own this brand? Claim it or report this page.