Laptop Computers, Desktops, Printers, Ink & Toner

hp.com · sampled 2026-08-04 · confidence 0.77 stale — sampled 31 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

background

surface

text

Also on the page · 3 colours

#5e5447

#543f35

#485571

Fonts

forma djr microdisplay

Headline case: none
Headline tracking: normal
Headline weight: bold

Logo

The classic HP logo featuring slanted, lowercase 'hp' letters enclosed within a circle.

Sampled from the mark

#ffffff#0040e0#2060e0#a0c0ff#e0e0ff

Source: og-image
Lightness: 0.77
Transparent: no
Plate colour: #ffffff

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

HP exists to deliver reliable computing technology, printing solutions, and smart accessories to global consumers and enterprises. They serve everyday individuals, remote professionals, enterprise IT departments, and gamers seeking dependable performance. By pairing hardware engineering with modern productivity tools like AI integrations and Copilot+ capabilities, HP delivers accessible innovation across work and home environments.

Who it is for

Consumers, remote workers, business IT leaders, modern professionals, and gamers seeking hardware solutions for home, work, and entertainment.

Values

ReliabilityProductivityInnovationVersatility

Look and feel

Rounded corners, spacious layout, corporate, modern.

Reads as

corporatemoderncleantechproduct-centric

Recurring motifs

rounded card containersblue call-to-action buttonstext links with right arrows

Theme: light
Corners: rounded
Density: spacious
Borders: none
Shadows: none
Gradients: no
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: HP hardware (laptops, desktops, printers), professionals working in office environments, students, and Ferrari F1 drivers
Imagery composition: Product studio shots on soft grey bases paired with lifestyle portraits and action shots featuring tight-to-medium framing
Imagery grading: Natural, vivid full-color with clean corporate contrast and bright lighting

Motion

Smooth and functional UI feedback featuring responsive hover states and subtle carousel transitions.

Signature effects

Hover transitions on interactive navigation links and CTA buttonsCarousel slide transitionsScroll-triggered content reveals

Libraries detected

swiper

Intensity: subtle
Speed: fast
Easing: smooth ease-out and ease-in-out curves with snappy responsive timings
Scroll animations: yes
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Professional, Direct, Accessible, Clear.

Tone

ProfessionalDirectAccessibleClear

Voice

AuthoritativeFunctionalStraightforwardHelpful

Words it uses

AI PCsCopilot+ PCsMobile WorkstationsFeaturedExplore

Words it avoids

RevolutionaryDisruptiveHyper-growthBespoke

Calls to action: Direct and feature-focused navigation labels using clear category descriptions.
Headline case: title

hero headline: Direct product classification with clear category callouts
navigation: Highly organized, taxonomy-driven, and utility-focused

The recordwhat we measured, and how sure we are

How the brand reads

HP is a global technology leader producing personal computers, workstations, printers, and modern AI-enhanced computing solutions.

Known for

Reliable personal computers and laptopsPrinters, ink, and print solutionsEnterprise IT workstationsCopilot+ and AI PC integration

Design personality

Clean, light-mode, corporate retail aesthetics structured around practical grid layouts and signature electric blue call-to-action accents.

Design conventions

Light-background multi-column product gridsCategory-driven top navigation mega-menusPrimary brand accent buttons in bold blueClear product family segmentation (Home, Work, Gaming)

Writing style

Utility-first, clear, and category-focused phrasing that emphasizes product functionality and target usage scenarios.

Audience, inferred

Everyday consumers, hybrid workers, enterprise purchasers, and technical professionals.

Values, inferred

ReliabilityProductivityInnovationVersatility

Applying the brand

Use a crisp light-mode theme centered on off-white backgrounds (#FBFBFB) and dark charcoal typography (#151515). Highlight key data points, calls to action, and focus areas using HP's iconic vibrant blue (#024AD8). Maintain clean, structured multi-column layouts with clear section headers.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.77
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (og-image)Primary color extractedSecondary color extractedFonts found: forma djr microCompany name found: Laptop Computers, Desktops, Printers, Ink & Toner

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
font_availability: 0.30
accessibility.contrast_target: 0.85
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
contrast: 0.85
copywriting: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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GET /v1/brands/hp.com

curl https://api.extractbrand.dev/v1/brands/hp.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from hp.com on 2026-08-04. Own this brand? Claim it or report this page.